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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message

12/01/2012 - Free Shipping Builds Profits
With 2012 winding down it is time to finalize plans for next year, and online sellers must not overlook the vital role that shipping plays in driving sales online. At some point during the buying cycle all shoppers ask, "How much does shipping cost?" and "How fast is the item shipped?" The answers to these questions play an important role in buying decisions, especially when all other comparison factors are consistent.

03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.

05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: social media and search engine optimization (SEO).

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the KEYWORDs, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

01/01/2008 - Shoppers Need Visuals
"People don't shop by reading text, they shop by visuals, like color and style," said Joe Chung, CEO and co founder of Allurent Inc., a web technology firm.

10/01/2007 - CloseoutCentral.com Adds Google Search
CloseoutCentral.com, the web's leading online b2b closeout merchandise exchange, has added a new search feature on its website.

09/01/2007 - Buyers Network Streamlined Wholesale Buying
Wholesalecentral.com has a unique and revolutionary service for resellers called Buyers Network.

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