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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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01/01/2011 - Stay Connected For Success
In the increasingly fragmented market space of 2011, how can retailers, especially those who source products online, best reach their increasingly tech-savvy customer base?

02/01/2010 - Social Media 101
Once thought to be a passing fad, and still relatively new, social media has taken a firm hold and warrants attention in many retailers' online marketing efforts.

01/01/2010 - SerTop Is On Top
Adam Topping, co-owner of Ser Top, knows three reasons why his customers appreciate ordering customized sweatbands, silicone wristbands and patches from his company.

11/01/2009 - Join the Social Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as social networking.

09/01/2009 - Social Networks Lack Marketing
Although social networks such as Facebook, MYSPACE and Twitter are increasingly popular, they have yet to live up to their promise as marketing vehicles.

06/01/2009 - Social Network Boosts Local Retail
The social networking site MYSPACE.com has joined forces with online guidebook Citysearch.com to launch MYSPACE Local.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.

09/01/2008 - The Facebook Edge
Many leading web retailers are losing ground to competitors in marketing to young adults by not maintaining a fan page on the social networking site Facebook.com.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.

08/01/2008 - Social Networking Primer
If Digg, MYSPACE, and FaceBook are foreign concepts to you, it might be time to find out what the social networking phenomenon is all about. Social networking can be a way to maximize your online presence.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

06/01/2007 - Social Network Marketing
While blogs and RSS feeds offer solid marketing opportunities, social networks are another way to reach potential customers.

04/01/2007 - User Revolution Alters Web
With the rise of the Internet as a mass medium, worldwide online advertising is expected to exceed $81 billion in five years. That represents a compound annual growth rate of approximately 21 percent.

03/01/2007 - Social Retailing
A new in-store shopping experience, called, "Social Retailing," is designed to target young consumers.

02/01/2007 - Securing the Right Financing
Plenty of great Internet success stories started in a basement office with a few hundred dollars and a dream.

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