INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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06/16/2016 - WholesaleCentral.com Debuts Interactive Trade Show Calendar
WholesaleCentral.com, the leading wholesale directory web site on the Internet, announces the launch of a fully interactive wholesale trade show calendar.
04/01/2013 - Start a Business with Drop Shipping
The idea of selling products without having to first buy them and then hold the inventory in a warehouse is attractive to some business owners because it can be a cost-effective way to start selling online. Business logic tells us that the easier it is to start a small business, the more competitors will be in the industry. Drop shipping is no exception, and competition will only grow with the rapid expansion in ecommerce overall.
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.
03/01/2013 - Polarview Sunglasses are FAA Approved
The hottest trend in sunglasses is not as much about design as it is about functionality, according to David Zeuner, CEO of Sunglass Manufacturing Group. "Polarview is a new technology for sunglasses that does everything polarized lenses do to block UVA and UVB light as well as reflective glare, but, unlike polarized lenses, they don't block instrumentation. Even in bright light, you can see screens on devices like cell phones, GPS, aviation panels and iPads. All of our sunglasses are Polarview." Notably, the Federal Aviation Administration (FAA) has approved the use of Polarview glasses, and outlawed the use of polarized glasses, for airline pilots
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
02/01/2013 - A Taste of Milk and Honey
Success as a vendor in the gift and jewelry business, to a large degree, depends on offering buyers fresh, fashionable products, as well as being able to shift and adapt your product line to the times. Glen Miller, president of Milk and Honey, Inc., has perfected a balance of those strategies, and offers classic products that are continually popular, as well as trending jewelry, accessories and giftware
02/01/2013 - Time Equals Money
As a small business owner, one of your most important assets is time. Many independent retailers are under the assumption that using mobile phone and tablet apps will increase productivity, and allow them to use their time more effectively. Using app center features, however, is a time killer that can leave you frustrated and with less time to do the things that enable you to run your business smoothly.
01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday SHOPPING season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce platform passes the test, ask yourself the following questions:
12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your SHOPPING CART platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.
10/01/2012 - The Spirit of St Louis Wholesale
St. Louis Wholesale's owner and founder, Craig Pinkerton, has come a long way since his first wholesale purchase. Had he not taken an initial risk, St. Louis Wholesale would never have been created.
10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.
10/01/2012 - New GENCO Website Brings Greater Convenience
GENCO Marketplace, one of America's largest merchandise liquidators, has launched a newly designed website to bring speed and convenience to online wholesalers and retailers, enabling them to spend less time sourcing liquidation inventory and more time selling, GENCO announced.
09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, SHOPPING CART services, payment processing and order tracking.
09/01/2012 - Shipping is Key to SHOPPING CARTs
UPS recently commissioned a study to pinpoint key details regarding shipping and online purchases useful in preventing online SHOPPING CART abandonment. With CART abandonment rates soaring around 70 percent, businesses with online stores can benefit from the information uncovered by comScore, Inc., the company commissioned to perform the study.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
08/01/2012 - Mobile Online Transactions
Online SHOPPING CART abandonment rates are sky high, topping 70 percent according to some studies, and incomplete sales can be a problem for today's online retailers.
07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of social proof, non-biased peer-to-peer reviews are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and reviews.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.
06/01/2012 - Conversion Funnels for Web Profits
Conversion funnels help website owners understand the online behavior of visitors during a conversion process.
05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.
05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.
04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.
04/01/2012 - Back-to-School Online
While kids are currently counting down to the first day of summer vacation, retailers are already merchandising for the new school year, filling their stockrooms with the essentials and the forecasted must-haves.
04/01/2012 - Flipo Group - Twenty Years of Innovation
Many people start a wholesale business for extra cash, or to try something new. For Jerry Phlippeau, it was a means for survival.
03/01/2012 - Boosting Liquidation Innovation
Boost Liquidation began in late September of 2011 with the intention of doing business in a different way and utilizing innovative methods that would best serve its customers.
03/01/2012 - Conklin Fashions
Conklin Fashions offers 10,000 different products, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices.
02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of product lines are relatively static, and what was popular 15 years ago is still the standard today.
02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of CART abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.
01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.
01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.
12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.
11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.
11/01/2011 - CART Abandonment?
A study revealed, shoppers frustration with the amount of shipping costs and a desire to comparison shop for a lower price.
10/01/2011 - International Ecommerce
Beyond America's borders, ecommerce continues to grow in terms of dollar revenue and online shoppers.
09/01/2011 - The Perfect CART Experience
Ask any number of shoppers what elements would need to be present to create the perfect CART experience and likely there will be a variety of different answers.
08/01/2011 - Gift And Decor Wholesalers Adapt and Thrive
The gift and decor industry covers a wide range of merchandise, but some universal trends can be found when taking a closer look at the industry?s suppliers.
07/01/2011 - Footwear Suppliers Basic Styles And Tropical Sandals Are Hot
From sandals on the Fourth of July to toe socks at Christmas, footwear and hosiery are always in season.
07/01/2011 - Buy4Store Finds New Ways To Serve Retailers
While some wholesalers may do a single thing well, Buy4Store.com is continually refining new and multiple ways to provide profitable opportunities to its retailer buyers.
06/01/2011 - Five Ways to Stop CART Abandonment
Too often, ecommerce transactions are spoiled by abandoned SHOPPING CARTs.
05/01/2011 - Fashion Wholesaler Thrives With Great Prices And Variety
EMart Wholesale has a simple and solid philosophy that is serving the company well in these troubled economic times.
05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.
05/01/2011 - Killerbeads Offers Guaranteed Sales To Ecommerce Jewelers
With an 18-year-history of selling jewelry and incense, Killerbeads has a nose for what ecommerce merchants need.
04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.
04/01/2011 - NationalGift.com Offers Complete Ecommerce Solutions
Many distributors start off as traditional wholesalers, stocking goods in warehouses and relying on field reps and faxes for orders.
04/01/2011 - Fragrance Maker Inspired To Launch New Products After Brush With Death
In the face of catastrophe, truly courageous people fight back and take a new look at all the facets of their lives.
02/01/2011 - Is Chat Dead or Live?
A big advantage that brick and mortar stores have over ecommerce sites boils down to a simple phrase, "May I help you?" When a customer looks confused in a brick and mortar store, a clerk can stop to offer personal assistance.
02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.
02/01/2011 - Summit Road Launches New Site
A premiere wholesale distribution company is moving even more of its business online. Summit Road Distributing, selling a large assortment of products, dipped its toes in the ecommerce waters years ago with a site on WholesaleCentral.com.