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03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.
03/01/2013 - Keep Toothbrushes Germfree
Flushing a toilet sends bacteria eight feet into the air before it begins to settle on nearby surfaces, according to research by Charles Gerba, a professor of microbiology at the University of Arizona in Tucson. When Cindy Martin, co-owner of Cynita, Inc., learned of this, her mind raced to the toothbrushes that lay exposed on her bathroom countertop. Consumers are demonstrating an increasing interest in health and disease prevention, and Martin fell in line with the trend. Experienced with custom products, she worked with a designer to develop a lightweight, economical solution to the germy issue, and the Cover Me toothbrush protector is the result.
03/01/2013 - Big Profits in Surplus Inventory
American Merchandise Liquidators (AML) handles salvage and surplus inventory including customer returns, catalog returns, and clearance and overstock merchandise. The company deals in mixed lots of general merchandise from retail chains, as well as from wholesale and catalog companies. Assorted merchandise is available in all overstock categories, such as general household goods, tools and equipment, furniture, sporting goods, home accents and apparel.
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).
02/01/2013 - Offprice On Top
Each year, trade shows are recognized for overall attendance, exceptional exhibit spaces and outstanding product offerings. In 2012, the OFFPRICE Show received a nomination as one of the fastest growing trade shows in terms of exhibit space and won for its overall growth in 2011, for a combination of the February and August shows. With 17 years under its belt, the OFFPRICE Show and its team of organizers have the attendee and exhibitor experiences down to a science, starting with the timing of the February show. "OFFPRICE in February is held during Las Vegas Fashion Week, which is a key component in the planning of the show," explains Stephen Krogulski, CEO. This strategic timing enables buyers to purchase goods as close as possible to upcoming seasons, while affording them the advantage of viewing future fashion trends in advance. "It allows retailers to make very opportunistic buys," he continues.
01/01/2013 - Mobile Sales Drive Profits
Mobile payment apps are fast becoming a popular mode for web wholesalers and online retailers to generate more sales at offline venues, such as tradeshows and conventions. Various mobile payment platforms enable merchants to accept PayPal, cash, credit cards, invoice or checks, wherever they are, on the phone they already carry.
01/01/2013 - Fight Online Fraud
Nine out of ten online merchants may be vulnerable to credit card fraud, according to a survey by SignatureLink, an online security firm, and payment industry communicator CardNotPresent.com. The survey found that only ten percent of websites surveyed require shoppers to accept the terms and conditions of payment to the site VIA e-signature, vocal consent or a physical signature. Agreement to site terms and conditions along with data breaches are areas of focus for ecommerce businesses that process payments online.
11/01/2012 - Best Electronic Devices Fuel Sales
Berlin, Germany, ballooned with excitement at this year's annual Internationale Funkausstellung (Radio and Television Exhibition). Fingertips were the focus for technology and engineering executives as they gathered to kibitz about the latest touchscreens, smartphones and tablet accessories.
09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.
09/01/2012 - Collectibles Create a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.
09/01/2012 - Kheops-Meaningful-Business
How can a business inspire harmony? How does making a purchase result in a deeper connection with nature? Most importantly, what in the world does the web have to do with it? Kheops International has answers, all of which come in the form of meaningful gifts. As a leading wholesaler and drop shipper of candles, treasure boxes, figurines and other spiritual items, Kheops shares its appreciation for harmony and nature VIA its selection of gifts and jewelry.
09/01/2012 - The Sky's the Limit with Cloud Computing
Instagram, Groupon and LinkedIn are amazing success stories that serve different markets yet share a common link. Each was born in "The Cloud," a complex infrastructure that, in real time over the Internet, extends an online business's IT capabilities without investing in new infrastructure, training new personnel or licensing new software.
08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or VIA other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
07/01/2012 - The Green Revolution
Cloud computing, data and applications housed in a centralized data center rather than various offices maintaining their own server farm, offers significant benefits to companies and to employees. Tele-working is on the rise, as it helps employees balance work-life demands and it offers true cost savings to both employee and employer.
07/01/2012 - There's an App for That
Mobility changed communication. Freedom from wires and landlines, freedom from cables, cords and tangles has spread like wildfire in a culture that prizes speed and efficiency. The demand for mobility has affected the way we live and, in turn, the way customers shop. Text-ready thumbs are now interested in making purchases, placing orders online VIA cell phones and tablets.
07/01/2012 - The Right Renovations at Accessories Palace
Accessories Palace Inc. has offered many stellar fashion wholesale products for over a decade, enabling independent retailers to acquire stylish items and sell to customers hoping to reinvent their look.
07/01/2012 - Social Gifting Trend
The Official Merchant Services Blog keeps its finger on the pulse of ecommerce, and recognizes the latest hot trends by staying ahead of the technology curve. Trending now is Social Gifting, the activity where consumers on social media channels like Facebook can individually, or in groups, purchase gifts for friends.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.
06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?
05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
05/01/2012 - Drop Shipping For Retail ROI
E-retail companies and mom and pop shops that want to make more money without the potential of overstock headaches need not look further than drop shipping.
05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.
04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.
04/01/2012 - Flipo Group - Twenty Years of Innovation
Many people start a wholesale business for extra cash, or to try something new. For Jerry Phlippeau, it was a means for survival.
04/01/2012 - VIA Trading Liquidation
VIA Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.
03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.
03/01/2012 - Marketing VIA Pinterest
As Facebook and Twitter have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to connect with their customers online.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
02/01/2012 - Pride Products
Pride Products has grown from modest beginnings into one of the largest distributors of general merchandise in the United States.
02/01/2012 - Big Spending Tablet Users
According to Mashable.com, 20 percent of all mobile ecommerce sales currently come from tablets, nearly two thirds of tablet owners have purchased goods VIA their device, and more than 56 percent have downloaded shopping related applications.
01/01/2012 - Facebook Shopping
Facebook users have integrated their pages with third-party apps to show what they read and listen to, where they go, and what they are doing.
12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.
12/01/2011 - Mobile App Sales Rising
According to IT market research group Gartner, companies will generate half of their web sales VIA social media and mobile applications by 2015.
11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.
10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.
09/01/2011 - Podcasts Enrich Wholesale Suppliers Marketing Campaigns
Sumner Communications, a leading publisher of general merchandise trade magazines, directories and websites, announces the launch of its retail and wholesale industry podcast series.
07/01/2011 - New Payment Frontiers: Smart Phones
With smartphone use growing in America, the technology exists for anyone to process a credit card when it comes time to check out a customer.
06/01/2011 - Responding To Customer Needs, Toy Network Continues To Evolve
Responding to a changing marketplace, Toy Network LLC enjoys success as a nimble toy importer.
05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: social media and search engine optimization (SEO).
05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.
05/01/2011 - Google Product Ads
In November 2007, Google invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.
04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.
04/01/2011 - Rules of Mobile Marketing
In today's four-screen marketing world, designing an ideal mobile site is becoming more important than ever for the e-retailer.
03/01/2011 - Hot-Selling History?
Even 150 years later, the Civil War has the power to move minds and hearts.
03/01/2011 - Planning Promotions
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a promotional calendar for their businesses.
02/01/2011 - Is Chat Dead or Live?
A big advantage that brick and mortar stores have over ecommerce sites boils down to a simple phrase, "May I help you?" When a customer looks confused in a brick and mortar store, a clerk can stop to offer personal assistance.
02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.
01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.