News & Articles
INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Your Search for "Landing page" yielded 35 matches
04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.
12/01/2012 - Free Shipping Builds Profits
With 2012 winding down it is time to finalize plans for next year, and online sellers must not overlook the vital role that shipping plays in driving sales online. At some point during the buying cycle all shoppers ask, "How much does shipping cost?" and "How fast is the item shipped?" The answers to these questions play an important role in buying decisions, especially when all other comparison factors are consistent.
10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.
09/01/2012 - The TOPS of the Game
Plush cupcakes, skull shaped coin banks and metallic balls are more than just fun and games at Toy Network LLC. Those products are the latest stock fueling the company's success.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
01/01/2012 - Personalized DVDs by Mediak
We live in an interactive society where children want to be a part of the action, not just watching it.
08/01/2011 - Clear Web Words Make Profits
For online wholesalers and retailers, creating a profitable B2B or B2C website isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."
07/01/2011 - SEO Tips for Electronic Retailers
Search engine optimization goes beyond LANDING a top keyword, says Danielle Sharpe of PromotionWorld.com.
06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.
03/01/2011 - LANDING PAGEs Drive Conversion
Effective LANDING PAGE design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.
01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.
11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.
10/01/2010 - LANDING PAGE Optimization
Many online entrepreneurs are content with letting their websites' home PAGEs sell their goods for them.
10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.
09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.
06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.
06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search traffic channels using Google Analytics and Google's URL Builder
03/01/2010 - Ranking for Local Search
Most Internet users use search functions many times a day, whether they're looking for information on a general topic
03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.
03/01/2010 - Geolocation Enhances E-Retail
While the benefits to consumers of shopping online are obvious, there is also a benefit to be gained by linking those customers to the real world.
02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.
11/01/2009 - Optimizing Conversion
A majority of Internet retailers and other online businesses are failing to take advantage of analytics technology, in order to optimize website content to better convert online browsers to buyers, according to a recent study by Omniture Inc
10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners pay an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.
08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.
07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.
12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the LANDING PAGE (the PAGE at which your traffic arrives).
10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.
07/01/2008 - Coping With Site Objectives
Search engine optimization sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a search marketing and consulting firm.
07/01/2008 - ClassifiedFlyerAds Makes 'Bid' to Help eBay Sellers
eBay store owners can now advertise their items for sale to thousands of users outside of the eBay site thanks to ClassifiedFlyerAds.com.
11/01/2007 - Five Steps To Successful Pay Per Click
There are three ways to grow a business.
11/01/2007 - Beaver Gumball Machine
Beaver Gumball Machines, the Cadillac of the industry and previously available only to wholesalers and distributors, now has a consumer version available for resellers.
10/01/2007 - Strategies to Skyrocket Web Sales
In the last issue of Web Wholesaler, I explained how to overcome a high bounce rate of visitors arriving on your website, only to immediately leave without taking one step deeper into your site.
09/01/2007 - Web Profits: Proven How-To Strategies to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.
09/01/2007 - Match LANDING PAGEs To Messages
Web retailers that are good at developing personalized email campaigns often lose potential business because of lackluster PAGE optimization, according to a study from Silverpop Systems Inc.