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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for "Search engine optimization" yielded 47 matches


03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.

03/01/2013 - SEO: Make Your Website Work
SEARCH ENGINE OPTIMIZATION (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic SEARCH traffic can have on ROI, and it is elusive because SEARCH ENGINEs are always changing the rules. Still, there are a few core SEO principles that Google and other SEARCH ENGINEs recommend which should play an integral part in your online strategy.

03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic SEARCH ENGINE OPTIMIZATION (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a SEARCH ENGINE OPTIMIZATION (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your SEARCH rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.

08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for

06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.

04/01/2012 - 7 Strategy's SEO Expertise
The most important thing for any web-based business is to rank on the first page of Google and other highly used SEARCH ENGINEs, attainable with superior SEARCH ENGINE OPTIMIZATION (SEO) practices.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.

11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.

09/01/2011 - Optimizing SEARCH Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through SEARCH ENGINEs, including Google, Bing, and Yahoo.

08/01/2011 - Clear Web Words Make Profits
For online wholesalers and retailers, creating a profitable B2B or B2C website isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."

07/01/2011 - Steal Deal Inc. Fully Optimized For SEARCH ENGINEs
Mix a successful wholesale clothing business with a savvy Internet strategy, and expect explosive growth.

07/01/2011 - SEO Tips for Electronic Retailers
SEARCH ENGINE OPTIMIZATION goes beyond landing a top keyword, says Danielle Sharpe of PromotionWorld.com.

06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on SEARCH result traffic to bring new customers to their Internet storefronts.

06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.

05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: social media and SEARCH ENGINE OPTIMIZATION (SEO).

05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.

05/01/2011 - Web Expert Offers Selling Tips
Making ecommerce difficult for customers is a huge blunder for many online merchants.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.

04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and products will be useless in helping you make sales.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

10/01/2010 - Landing Page OPTIMIZATION
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

03/01/2010 - Ranking for Local SEARCH
Most Internet users use SEARCH functions many times a day, whether they're looking for information on a general topic

01/01/2010 - Higher Ranking For Fast Sites?
Businesses seeking that all important high Google ranking may soon find themselves having to streamline their websites in a big way, if they want to keep up with the changes Google may soon be putting in place.

01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.

12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.

10/01/2009 - Paid SEARCH Boosts Sales
Paid SEARCH, often called sponsored SEARCH, in which website owners pay an advertising fee on SEARCH ENGINEs, is more likely than organic SEARCH to bring in buyers, according to a recent study.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid SEARCH campaign as an art.

04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

12/01/2008 - Combining SEARCH for Higher Conversion
There are many ways to increase conversion of your paid SEARCH campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

07/01/2008 - Coping With Site Objectives
SEARCH ENGINE OPTIMIZATION sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a SEARCH marketing and consulting firm.

05/01/2008 - Going Organic: Optimizing for SEARCH to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

12/01/2007 - Vision For Growth
GENCO Marketplace was a burgeoning company for 14 years, offering surplus inventories and liquidating millions of dollars worth of merchandise daily.

11/01/2007 - Five Steps To Successful Pay Per Click
There are three ways to grow a business.

10/01/2007 - 10 Tips for Press Releases
Small businesses can now gain widespread dissemination of press releases via companies that distribute them over the internet.

08/01/2007 - Choosing The Right Shopping Cart
Without a stable shopping cart that is easy for customers to navigate, etailers will find themselves at a distinct disadvantage

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

03/01/2007 - Long Tail SEO
Most retailers with an online presence are keenly aware of SEARCH ENGINE OPTIMIZATION (SEO), a series of tools and techniques designed to drive up your rankings on popular SEARCH ENGINEs like Google and Yahoo.

01/01/2007 - Salco Streamlines Web Sales
Sal Maggio became a salesman at the wee age of four. His older brother was hawking candy bars for a school benefit, and the toddling Maggio could not resist his natural predilection.

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