INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
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business strategies to help you succeed.
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10/13/2016 - The Big Kahuna: Off Season Show for Coastal Souvenir Retailers and Resorts
The Grand Strand Gift & Resort Merchandise Show from Urban Expositions, coming to Myrtle Beach, SC December 4-7, 2016.
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
01/16/2013 - GoliathFalls.com Launches, Supercharges the Buy Local Movement
New site is dedicated to promoting locally owned independent businesses nationwide.
01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage SOCIAL media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use SOCIAL media sites, like Facebook, do not necessarily want to be sold to directly.
01/01/2013 - Ecommerce in 2015
yStats.com and MarketLine, two data collection firms, have released their preliminary predictions, based on figures gathered from studies conducted from 2010 to the present, for ecommerce earnings through 2015. The world business-to-consumer ecommerce industry generated between $400 and $600 billion in 2010, according to the report. Based on the growth involved in reaching those numbers, the market is expected to generate between $700 and $950 billion in 2015.
01/01/2013 - Cyber Monday Shatters Mobile Records
Mobile commerce shopping increased more than 400 percent on Cyber Monday 2012, reports Unbound Commerce, a mobile experience architecture firm. The firm conducted a study which showed that the vast majority of visits made to ecommerce sites were from first time customers who had not previously opened an online account with the stores where they shopped. Unbound Commerce's customers reported a 410 percent spike in revenue on Cyber Monday, as shoppers turned to tablets and phones for streamlined shopping trips.
12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.
12/01/2012 - Mungi Bands are Kid Magnets
Children love silicone bracelets, and Chad Anger's three daughters are no exception. The problem with bracelets on the market, however, came into view when Anger found them discarded in a drawer after hardly being worn. When Anger, now Mungi Bands president, developed his bracelets, his children were instantly drawn to the silicone designs with magnetic closures, and were pleading for more.
12/01/2012 - Popular Smartphone Apps
Smartphone users download entertainment and game apps more often than any other applications, with SOCIAL media, finance and productivity apps also popular mobile downloads, according to a study by customer service technology company Virtual Hold Technology (VHT).
11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.
10/01/2012 - FLOMO - New Valentines day product line
Seven is a lucky number at FLOMO, a manufacturer and distributor owned by Nygala Corp., with seven of its own factories in operation around the country. Started as a factory-based supplier in 1956, the company won seven national awards for excellence in 2011 and continues to uphold high quality standards.
10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.
10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.
09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.
09/01/2012 - The TOPS of the Game
Plush cupcakes, skull shaped coin banks and metallic balls are more than just fun and games at Toy Network LLC. Those products are the latest stock fueling the company's success.
09/01/2012 - Smack Talking Tees
Wayne Curtis, a Seminoles fan and graduate of Florida State University, dutifully despised the University of Florida Gators coach Steve Spurrier as the leader of FSU's rival school's football team. Curtis decided to make a shirt that poked fun at Spurrier with a quote from Will Rogers. "I never met a man I didn't like," the front read, the back continuing with, "Will Rogers never met Steve Spurrier."
09/01/2012 - Collectibles Create a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.
09/01/2012 - Kheops-Meaningful-Business
How can a business inspire harmony? How does making a purchase result in a deeper connection with nature? Most importantly, what in the world does the web have to do with it? Kheops International has answers, all of which come in the form of meaningful gifts. As a leading wholesaler and drop shipper of candles, treasure boxes, figurines and other spiritual items, Kheops shares its appreciation for harmony and nature via its selection of gifts and jewelry.
08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for
07/01/2012 - Using SOCIAL Media to Grow Business
Most small business owners know that SOCIAL media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that SOCIAL media is important at all. The truth is that SOCIAL media is critical to the success of any business.
07/01/2012 - The Right Renovations at Accessories Palace
Accessories Palace Inc. has offered many stellar fashion wholesale products for over a decade, enabling independent retailers to acquire stylish items and sell to customers hoping to reinvent their look.
07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.
07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.
07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of SOCIAL proof, non-biased peer-to-peer reviews are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and reviews.
07/01/2012 - SOCIAL Gifting Trend
The Official Merchant Services Blog keeps its finger on the pulse of ecommerce, and recognizes the latest hot trends by staying ahead of the technology curve. Trending now is SOCIAL Gifting, the activity where consumers on SOCIAL media channels like Facebook can individually, or in groups, purchase gifts for friends.
06/01/2012 - Walmart Dives Into SOCIAL ECommerce
Walmart recently launched its first SOCIAL gifting platform, Shopycat, a Facebook application that suggests gifts for friends based on their Facebook use.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.
06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?
05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.
04/01/2012 - 7 Strategy's SEO Expertise
The most important thing for any web-based business is to rank on the first page of Google and other highly used search engines, attainable with superior Search Engine Optimization (SEO) practices.
04/01/2012 - Global Imports Offers Wholesale Bargains
Global Imports, Inc., selling online at Hunnt.com, is a wholesale and closeout company that provides high quality goods at low prices.
03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.
03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.
03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.
03/01/2012 - Staples Expands Ecommerce
Staples, the world's second largest ecommerce company, has announced that it will open an eCommerce Innovation Center in Kendall Square in Cambridge, MA, near its Boston headquarters, in May.
03/01/2012 - Walmarts Online Innovations
Walmart named Neil Ashe, former CEO of CNET and president of CBS Interactive, as the new president and CEO of its global ecommerce business, effective immediately.
03/01/2012 - Marketing Via Pinterest
As Facebook and Twitter have continued to grow in popularity, the sites have become mainstays of SOCIAL media marketing for brands looking to connect with their customers online.
02/01/2012 - SOCIAL Media Grows Up
SOCIAL media is no longer just for college students and other young adults to announce their Friday night plans.
01/01/2012 - 2012 CES Preview
The Consumer Electronics Association?s (CEA) 2012 International CES will be held January 10th to 13th in Las Vegas, NV.
01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
01/01/2012 - Facebook Shopping
Facebook users have integrated their pages with third-party apps to show what they read and listen to, where they go, and what they are doing.
12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.
12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through SOCIAL media the wave of the future, and relegate email marketing to a relic of a time gone by.
12/01/2011 - Profitable SOCIAL Marketing
According to Nielsen, more than 22 percent of time spent online is spent on SOCIAL media and blogs.
12/01/2011 - Mobile App Sales Rising
According to IT market research group Gartner, companies will generate half of their web sales via SOCIAL media and mobile applications by 2015.
10/01/2011 - Wholesalers Find Profits By Expanding Sales
In this continually slow economy, shoppers are not flocking to department stores or high-end shops like they once did.