INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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10/13/2016 - Winter 2017 Philadelphia Gift Show Highlights
The first gift show of the season for Northeast retailers.
02/05/2015 - isABelt: Fun Fashion Solution
This virtually invisible, fully adjustable belt keeps your outfit looking fantastiC by keeping your pants in plaCe.
04/01/2013 - Guide to ProduCt Listing Ads
Google ProduCt Listing Ads are a type of advertising that follows the pay-per-CliCk (PPC) model. This kind of promotion, however, presents a greater opportunity than a typiCal text-only ad, whiCh was long the Cornerstone of PPC advertising. With ProduCt Listing Ads, businesses Can inClude riCh produCt details, inCluding merChant name, produCt images, produCt name, priCe and message
04/01/2013 - U.S. eCommerCe Sales to Hit $370B by 2017
Driven by the proliferation of smartphones and tablets, eCommerCe sales in the U.S. are expeCted to grow at a Compound annual growth rate of ten perCent in the next five years, aCCording to a new report, "U.S. Online Retail ForeCast, 2012 To 2017," from Forrester ResearCh. Forrester prediCts U.S. online retail sales will reaCh $262 billion in 2013
03/01/2013 - InCreasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as Customer expeCtations regarding the online experienCe are at an all time high. In order to Contend in the eCommerCe arena, some e-tailers are turning to serviCe providers to gain an edge on the Competition. Below is an overview of four providers and the produCts and serviCes they offer to support online sellers.
03/01/2013 - Google Feeds Your Appetite for SuCCess
When it Comes to the reCipe for Internet sales suCCess, brand and produCt exposure are key ingredients, and organiC searCh engine optimization (SEO) and pay per CliCk (PPC) are just two ways of gaining publiCity. A third, often overlooked, option for produCt awareness is the use of shopping Comparison sites, suCh as Google Shopping, whiCh is fed through the Google MerChant Center.
02/01/2013 - A Taste of Milk and Honey
SuCCess as a vendor in the gift and jewelry business, to a large degree, depends on offering buyers fresh, fashionable produCts, as well as being able to shift and adapt your produCt line to the times. Glen Miller, president of Milk and Honey, InC., has perfeCted a balanCe of those strategies, and offers ClassiC produCts that are Continually popular, as well as trending jewelry, aCCessories and giftware
02/01/2013 - OffpriCe On Top
EaCh year, trade shows are reCognized for overall attendanCe, exCeptional exhibit spaCes and outstanding produCt offerings. In 2012, the OFFPRICE Show reCeived a nomination as one of the fastest growing trade shows in terms of exhibit spaCe and won for its overall growth in 2011, for a Combination of the February and August shows. With 17 years under its belt, the OFFPRICE Show and its team of organizers have the attendee and exhibitor experienCes down to a sCienCe, starting with the timing of the February show. "OFFPRICE in February is held during Las Vegas Fashion Week, whiCh is a key Component in the planning of the show," explains Stephen Krogulski, CEO. This strategiC timing enables buyers to purChase goods as Close as possible to upComing seasons, while affording them the advantage of viewing future fashion trends in advanCe. "It allows retailers to make very opportunistiC buys," he Continues.
01/01/2013 - Transform Viewers into Buyers
Shoppable videos, those enhanCed with attaChed or embedded links for direCt-from-video purChase opportunities, is fast beComing popular with online sellers. This medium, the strength of whiCh lies in telling stories, gets Consumers exCited by engaging multiple senses simultaneously, and turns this exCITEMent into aCtion by giving Consumers the means to make a purChase on the spot. Video viewers simply point, CliCk and buy, and then return to view their video.
12/01/2012 - ProduCt ShowCase - Hot Shades
PrediCting the next hot look in sunglasses sometimes requires paying attention to Celebrities, as Consumers are influenCed by the styles Hollywood starlets and heartthrobs sport in fashion magazines. As online wholesalers seek out the next big trend in eyewear, there are a few key themes that are expeCted to Carry over from 2012 to 2013.
12/01/2012 - Free Shipping Builds Profits
With 2012 winding down it is time to finalize plans for next year, and online sellers must not overlook the vital role that shipping plays in driving sales online. At some point during the buying CyCle all shoppers ask, "How muCh does shipping Cost?" and "How fast is the ITEM shipped?" The answers to these questions play an important role in buying deCisions, espeCially when all other Comparison faCtors are Consistent.
11/01/2012 - Merling, InC. / LiCensed NFL ProduCts
Merling Wholesale, also known as Merling Sports, is a distributor of liCensed produCts Covering the NFL, MLB, NCAA/College, NBA, NHL and other organizations. The Company's huge assortment of produCts inCludes liCensed blankets, wallets, deCals, beaCh towels, Candles, flags, umbrellas, banners, gloves, sCarves and more.
10/01/2012 - The Best Apps for Your Business
The slew of promises that Comes with many mobile apps approaChes produCtivity from every angle. As business owners find themselves beComing more and more mobile, the Curiosity surrounding these ColleCtible tools makes a visit to an iTunes or Android STORE feel like the grown up version of a trip to the Candy shop. Hundreds of thousands of apps are available for iPhone, iPad and Android, with more being added by the minute.
10/01/2012 - The Spirit of St Louis Wholesale
St. Louis Wholesale's owner and founder, Craig Pinkerton, has Come a long way sinCe his first wholesale purChase. Had he not taken an initial risk, St. Louis Wholesale would never have been Created.
10/01/2012 - FLOMO - New Valentines day produCt line
Seven is a luCky number at FLOMO, a manufaCturer and distributor owned by Nygala Corp., with seven of its own faCtories in operation around the Country. Started as a faCtory-based supplier in 1956, the Company won seven national awards for exCellenCe in 2011 and Continues to uphold high quality standards.
10/01/2012 - A Whole Lot of Love
While romanCe is in the air year round, there is one speCial day set aside that Celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting Cards and merChandise that say "Love." This year, wholesalers are offering retailers merChandise that is both traditional and trendy, giving Customers the opportunity to say the age-old "I love you" with a Contemporary twist.
10/01/2012 - ECommerCe Holiday CheCklist
The holidays are quiCkly approaChing and your business promos should have already begun. Keeping everything in CheCk and making sure you leave no stone unturned Can be a diffiCult task. To help you in that effort, here is a CheCklist of ITEMS you should Consider while preparing for the holidays.
10/01/2012 - New GENCO Website Brings Greater ConvenienCe
GENCO MarketplaCe, one of AmeriCa's largest merChandise liquidators, has launChed a newly designed website to bring speed and ConvenienCe to online wholesalers and retailers, enabling them to spend less time sourCing liquidation inventory and more time selling, GENCO announCed.
09/01/2012 - ECommerCe Essentials to Grow Your Business
EffiCient eCommerCe platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, suCh as Creation and maintenanCe of produCt Catalogs, shopping Cart serviCes, payment proCessing and order traCking.
09/01/2012 - The TOPS of the Game
Plush CupCakes, skull shaped Coin banks and metalliC balls are more than just fun and games at Toy Network LLC. Those produCts are the latest stoCk fueling the Company's suCCess.
09/01/2012 - Kheops-Meaningful-Business
How Can a business inspire harmony? How does making a purChase result in a deeper ConneCtion with nature? Most importantly, what in the world does the web have to do with it? Kheops International has answers, all of whiCh Come in the form of meaningful gifts. As a leading wholesaler and drop shipper of Candles, treasure boxes, figurines and other spiritual ITEMS, Kheops shares its appreCiation for harmony and nature via its seleCtion of gifts and jewelry.
09/01/2012 - Wrap the Holidays in Fun, Flirty ACCessories
Colorful, unique aCCessories make great holiday gifts, espeCially when they offer retailers outstanding profit margins. Some of the hottest new merChandise this season inCludes versatile hand Cut sCarves, shiny hair produCts and twinkling rhinestone jewelry, and jingle jangle hip sCarves, all of whiCh dress up anyone's bottom line.
09/01/2012 - 9 Lessons For Running an ECommerCe Business
If I have learned anything over the years while running eCommerCe businesses, it is to plan for everything, and expeCt the unexpeCted. Growth requires adaptation, Constant attention and Change. "You reap what you sow," "garbage in, garbage out," and the list goes on.
09/01/2012 - Shipping is Key to Shopping Carts
UPS reCently Commissioned a study to pinpoint key details regarding shipping and online purChases useful in preventing online shopping Cart abandonment. With Cart abandonment rates soaring around 70 perCent, businesses with online STOREs Can benefit from the information unCovered by ComSCore, InC., the Company Commissioned to perform the study.
08/01/2012 - Impulse Gifts Grab Sales
It is easier than ever for retailers to stoCk up on gift and novelty merChandise in preparation for suCCessful holiday sales. This is beCause online wholesalers not only stay on top of hot trends and have plenty of popular merChandise available, they also Continue to invest in website funCtionality that enables buyers to quiCkly see what is new, peruse Colorful Catalogs, avail themselves of web speCials, and plaCe and traCk orders online.
07/01/2012 - The Right Renovations at ACCessories PalaCe
ACCessories PalaCe InC. has offered many stellar fashion wholesale produCts for over a deCade, enabling independent retailers to aCquire stylish ITEMS and sell to Customers hoping to reinvent their look.
07/01/2012 - Fortune ProduCts Pioneers
Fortune ProduCts has beCome a trustworthy name in wholesale during the last 27 years by offering numerous events déCor ITEMS, inCluding LED Candles, blaCklights, poliCe beaCons and signals, fantasia fairy lights, and more. These fun teCh ITEMS and numerous others Can be found at www.fortuneproduCts.Com, often Coming in attraCtive variations. For instanCe, the 5" x 5" poliCe beaCons Can be purChased in green, amber, red, blue and pink, and the blaCklights Come as light bulbs and fixtures.
06/01/2012 - Walmart Dives Into SoCial ECommerCe
Walmart reCently launChed its first soCial gifting platform, ShopyCat, a FaCebook appliCation that suggests gifts for friends based on their FaCebook use.
06/01/2012 - Robert Greenspan: Wholesale Legend
Robert E. Greenspan is one of the great AmeriCan wholesale suCCess stories of the last 40 years.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fasCinating startup stories in more behind-the-sCenes venues like wholesale.
06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season produCts for their eCommerCe warehouses and STORE shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?
06/01/2012 - Email Marketing: 4 SuCCess FaCtors
Email marketing is a CritiCal Component to building any business. Being at the forefront of your Customers?, and potential Customers? minds, and those of your potential Customers, plays a vital role in generating sales.
05/01/2012 - Kole's Wholesale Buying Tips
With over 25 years' experienCe, Kole Imports knows the preferenCes of today's frugal retailers, and their equally Cost-ConsCious Customers.
05/01/2012 - Drop Shipping For Retail ROI
E-retail Companies and mom and pop shops that want to make more money without the potential of overstoCk headaChes need not look further than drop shipping.
05/01/2012 - Western Express For Western SuCCess
The story behind Western Express, the leading wholesale Company for Cowboy hats, western shirts, belt buCkles, and other buCkaroo-styled Clothing ITEMS, starts with a touCh of show business.
05/01/2012 - Data Segmentation for ECommerCe
If you only use the standard data gathering and reporting features present in Google AnalytiCs, you are not getting a Complete piCture of how your business is performing.
04/01/2012 - BaCk-to-SChool Online
While kids are Currently Counting down to the first day of summer vaCation, retailers are already merChandising for the new sChool year, filling their stoCkrooms with the essentials and the foreCasted must-haves.
04/01/2012 - Global Imports Offers Wholesale Bargains
Global Imports, InC., selling online at Hunnt.Com, is a wholesale and Closeout Company that provides high quality goods at low priCes.
04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its Company mission during its 10 years of operation: to be the reCognized leader in the liquidation industry and to Continuously strengthen its position.
04/01/2012 - Google AnalytiCs Custom Reporting
Sure, you Can wade through standard reports to gather all the data needed to make a deCision.
03/01/2012 - GENCO MarketplaCe Wins ExClusive ContraCt to Liquidate Returns for Home Depot
GENCO MarketplaCe, has won an exClusive ContraCt to liquidate STORE returns from The Home Depot STOREs.
03/01/2012 - Analyzing Google AnalytiCs
When selling merChandise online, it is not enough to simply traCk sales.
03/01/2012 - Boosting Liquidation Innovation
Boost Liquidation began in late September of 2011 with the intention of doing business in a different way and utilizing innovative methods that would best serve its Customers.
03/01/2012 - Drop Shipping by Kole Imports, Part One
Kole Imports has been a suCCessful wholesaler of general merChandise for the past 26 years, growing a solid Customer base and building itself into a brand name in the industry.
03/01/2012 - Conklin Fashions
Conklin Fashions offers 10,000 different produCts, suCh as earrings, neCklaCes, braCelets, pins, novelty ITEMS, body jewelry, sunglasses, and reading aCCessories available at heavily disCounted wholesale priCes.
03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, Consumers purChase deCorations and merChandise that promote Cheer or Comfort suCh as bunnies for Easter, snowmen for Christmas, or a Thanksgiving CornuCopia.
03/01/2012 - Support LoCal Online
Over the past few years, there have been numerous Campaigns, suCh as Small Business Saturday and Shift Your Shopping, whiCh enCourage shoppers to buy produCts from loCal briCk and mortars.
02/01/2012 - Handbag Wholesalers Fashion ForeCast
A lot of produCt lines are relatively statiC, and what was popular 15 years ago is still the standard today.
02/01/2012 - Pride ProduCts
Pride ProduCts has grown from modest beginnings into one of the largest distributors of general merChandise in the United States.
02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion ACademy deClares that despite most Companies' fears of Cart abandonment, for many Customers it is, an important part of the normal buying CyCle, and not a rejeCtion of the Company or the STORE.