INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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10/13/2016 - It's Show Time at IGES!
See and experience the International Gift Exposition in the Smokies. November 1-5, 2016.
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
02/01/2013 - Offprice On Top
Each year, trade shows are recognized for overall attendance, exceptional exhibit spaces and outstanding product offerings. In 2012, the OFFPRICE Show received a nomination as one of the fastest growing trade shows in terms of exhibit space and won for its overall growth in 2011, for a combination of the February and August shows. With 17 years under its belt, the OFFPRICE Show and its team of organizers have the attendee and exhibitor experiences down to a science, starting with the timing of the February show. "OFFPRICE in February is held during Las Vegas Fashion Week, which is a key component in the planning of the show," explains Stephen Krogulski, CEO. This strategic timing enables buyers to purchase goods as close as possible to upcoming seasons, while affording them the advantage of viewing future fashion trends in advance. "It allows retailers to make very opportunistic buys," he continues.
01/01/2013 - Haute Fashion at Deep Discounts
Clothing Showroom is an online wholesaler of brand name and proprietary label apparel. The company's website boasts 26 merchandise categories, plus additional pages showcasing the latest special deals. The catalogue is regularly updated to reflect the latest fashions, and recently spotlighted its selection of Ed Hardy by Christian Audigier, Hello Kitty and WOW Couture apparel.
01/01/2013 - Transform Viewers into Buyers
Shoppable videos, those enhanced with attached or embedded links for direct-from-video purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. Video viewers simply point, click and buy, and then return to view their video.
01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday shopping season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce platform passes the test, ask yourself the following questions:
01/01/2013 - FACEBOOK Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on FACEBOOK, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like FACEBOOK, do not necessarily want to be sold to directly.
12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.
09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.
09/01/2012 - The TOPS of the Game
Plush cupcakes, skull shaped coin banks and metallic balls are more than just fun and games at Toy Network LLC. Those products are the latest stock fueling the company's success.
09/01/2012 - Collectibles Create a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.
09/01/2012 - Kheops-Meaningful-Business
How can a business inspire harmony? How does making a purchase result in a deeper connection with nature? Most importantly, what in the world does the web have to do with it? Kheops International has answers, all of which come in the form of meaningful gifts. As a leading wholesaler and drop shipper of candles, treasure boxes, figurines and other spiritual items, Kheops shares its appreciation for harmony and nature via its selection of gifts and jewelry.
09/01/2012 - The Sky's the Limit with Cloud Computing
Instagram, Groupon and LinkedIn are amazing success stories that serve different markets yet share a common link. Each was born in "The Cloud," a complex infrastructure that, in real time over the Internet, extends an online business's IT capabilities without investing in new infrastructure, training new personnel or licensing new software.
08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
07/01/2012 - The Right Renovations at Accessories Palace
Accessories Palace Inc. has offered many stellar fashion wholesale products for over a decade, enabling independent retailers to acquire stylish items and sell to customers hoping to reinvent their look.
07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.
07/01/2012 - Social Gifting Trend
The Official Merchant Services Blog keeps its finger on the pulse of ecommerce, and recognizes the latest hot trends by staying ahead of the technology curve. Trending now is Social Gifting, the activity where consumers on social media channels like FACEBOOK can individually, or in groups, purchase gifts for friends.
06/01/2012 - Walmart Dives Into Social ECommerce
Walmart recently launched its first social gifting platform, Shopycat, a FACEBOOK application that suggests gifts for friends based on their FACEBOOK use.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.
06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?
05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.
04/01/2012 - Global Imports Offers Wholesale Bargains
Global Imports, Inc., selling online at Hunnt.com, is a wholesale and closeout company that provides high quality goods at low prices.
03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.
03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.
03/01/2012 - Marketing Via Pinterest
As FACEBOOK and Twitter have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to connect with their customers online.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
01/01/2012 - FACEBOOK Shopping
FACEBOOK users have integrated their pages with third-party apps to show what they read and listen to, where they go, and what they are doing.
12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.
12/01/2011 - Profitable Social Marketing
According to Nielsen, more than 22 percent of time spent online is spent on social media and blogs.
11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.
11/01/2011 - Bethel International markets college products
Bethel International, a wholesaler with a proven track record in the handbag business, found the need to change with fashion trends and the market.
10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.
10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.
09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.
09/01/2011 - Google + Ecommerce
Google+, the new social media and networking offer from search engine goliath Google, is offering FACEBOOK its first real competition.
08/01/2011 - DPJ Wholesale's Global Perspective
Before John Dohm founded DPJ Wholesale, he spent a lot of time visiting the far-flung corners of the world.
08/01/2011 - FACEBOOK & eCommerce
With 700 million users worldwide and 150 million in the U.S. alone, FACEBOOK is a platform of potential shoppers to many ecommerce innovators looking to make FACEBOOK a part of online retail.
07/01/2011 - Footwear Suppliers Basic Styles And Tropical Sandals Are Hot
From sandals on the Fourth of July to toe socks at Christmas, footwear and hosiery are always in season.
07/01/2011 - Steal Deal Inc. Fully Optimized For Search Engines
Mix a successful wholesale clothing business with a savvy Internet strategy, and expect explosive growth.
07/01/2011 - Nurturing Customer Loyalty
If you want to increase profits, start looking internally. Shifting your sales focus from new customers to loyal customers is one way to increase your sales dramatically.
07/01/2011 - Etailers And FACEBOOK
Many ecommerce merchants are using FACEBOOK to promote brand awareness, offer deals, and provide customer support.
06/01/2011 - Leading Holiday Suppliers Offer Trend Advice For Seasonal Success
Just about every retail business gets a vital boost in the final months of the year, but for merchants who specialize in seasonal goods, there's no season like the holiday season.
06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.
06/01/2011 - Responding To Customer Needs, Toy Network Continues To Evolve
Responding to a changing marketplace, Toy Network LLC enjoys success as a nimble toy importer.