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04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
11/01/2012 - Inside Quick Response - QR Codes
Quick Response (QR) codes originated in Japan under Denso Corporation, a Toyota Motor Corporation subsidiary, and were intended to hasten the code reading process, while at the same time allowing for more data to be captured in a single scan. Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers.
10/01/2012 - Retail ECommerce to Grow Significantly
For retailers today, it is an exciting but challenging time. The ecommerce revolution has created a newly empowered consumer, the "always-on" consumer, who has higher expectations for the retail shopping experience than ever before. But how should retailers transform their business and their supply chains to support the omni channel delivery of products to these new consumers?
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
06/01/2010 - Too Much MESSAGING
The widespread nature of MESSAGING today is usually seen as a boon for marketers,
10/01/2009 - Abandoned Cart Email
In a study of 500 online retail shopping websites, just 11 percent of Internet merchants sent email responses to shoppers who abandoned carts.
08/01/2009 - New Book By Jonah White
The Billy-Bob Secret To Life, a motivational, inspirational, How-To-Achieve-It autobiography is hot off the press, written by the owner of the famous, Billy-Bob Teeth company.
08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.
08/01/2009 - Colorful Shains
SHAINSWARE introduces Shains, a collection of fashion accessories that are made of (and packaged in) recycled and recyclable scrap material.
06/01/2009 - Is Live Chat Right for You?
For those internet retailers who may feel they have their hands full dealing with their customers...
04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.
04/01/2009 - Build Loyalty Inside and Out
Building loyalty among customers, prospects and employees doesn't have to cost a dime.
03/01/2009 - Consumers Set Priorities
While the economy is forcing many consumers to make sacrifices in order to save a few bucks, a handful of must-have expenditures remain on the list.
11/01/2008 - Holiday Email Tips
Major online retailers began sending holiday emails on October 28th last year, 58 days before Christmas, according to a new report.
10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.
09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.
08/01/2008 - Refresh Your Brand
Every business should take a periodic review of its full line of branding materials, which includes the company logo, marketing materials, business cards, packaging, website and any other component that makes for a store's public identity.
08/01/2008 - Consumers Flock to the Web
Nearly half of all Internet users worldwide will make online purchases this year, according to IDC data.
09/01/2007 - Match Landing Pages To Messages
Web retailers that are good at developing personalized email campaigns often lose potential business because of lackluster page optimization, according to a study from Silverpop Systems Inc.
06/01/2007 - Sending Email Images
More and more web wholesalers and retailers are using photos in their email campaigns to show off their hottest product lines.
03/01/2007 - Social Retailing
A new in-store shopping experience, called, "Social Retailing," is designed to target young consumers.
02/01/2007 - Dawn of mCommerce
Multi-channel marketing adds another channel: mCommerce, which is shopping on mobile phones. While wildly popular overseas, mCommerce is only now beginning to pop up in the U.S.