INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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10/14/2016 - WINDY CITY GIFT SHOW: Winter 2017 Edition
The Winter 2017 Windy City Gift Show in January 2017 will be a one-stop shop for retailers looking for unique designs, breaking trends and new resources.
10/13/2016 - Winter 2017 Philadelphia Gift Show Highlights
The first gift show of the season for Northeast retailers.
04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.
02/01/2013 - Smart Surplus Goods for the Environment
Smart Surplus, Inc., launched in 2003, is a full service, worldwide liquidation and inventory management firm that provides a variety of strategic solutions to help customers with their inventory and warehousing needs. Services include remarketing and purchasing of excess inventory, refurbishing and disposal solutions, returns management, warehouse space consulting and customized reverse logistics programs.
02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).
01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.
01/01/2013 - Ecommerce in 2015
yStats.com and MarketLine, two data collection firms, have released their preliminary predictions, based on figures gathered from studies conducted from 2010 to the present, for ecommerce earnings through 2015. The world business-to-consumer ecommerce industry generated between $400 and $600 billion in 2010, according to the report. Based on the growth involved in reaching those numbers, the market is expected to generate between $700 and $950 billion in 2015.
01/01/2013 - Cyber Monday Shatters Mobile Records
Mobile commerce shopping increased more than 400 percent on Cyber Monday 2012, reports Unbound Commerce, a mobile experience architecture firm. The firm conducted a study which showed that the vast majority of visits made to ecommerce sites were from first time customers who had not previously opened an online account with the stores where they shopped. Unbound Commerce's customers reported a 410 percent spike in REVENUE on Cyber Monday, as shoppers turned to tablets and phones for streamlined shopping trips.
12/01/2012 - DVA Wholesales Diverse Goods
DVA, Inc. formed in 1987 as a seller of store-opening inventories working with Blockbuster franchises. By 1998, the company began moving large quantities of DVDs on eBay, and from that point on the firm was sold on buying and selling inventory online. Four years ago, DVA adapted to the ever-changing media industry by diversifying its inventory to include electronics, housewares and automotive products. The company has made a number of upgrades recently, as it works to maintain a top position in the media industry.
12/01/2012 - Free Shipping Builds Profits
With 2012 winding down it is time to finalize plans for next year, and online sellers must not overlook the vital role that shipping plays in driving sales online. At some point during the buying cycle all shoppers ask, "How much does shipping cost?" and "How fast is the item shipped?" The answers to these questions play an important role in buying decisions, especially when all other comparison factors are consistent.
11/01/2012 - Marketplace Fairness Flack
Internet retailers have enjoyed exemption from the requirement to collect sales taxes since 1992, when the U.S. Supreme Court passed a ruling closing the case of Quill Corporation v. North Dakota, at which point it was decided that, in states where online retailers have no brick and mortar presence, or nexus, they were not required to collect sales tax.
11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.
10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.
09/01/2012 - 9 Lessons For Running an Ecommerce Business
If I have learned anything over the years while running ecommerce businesses, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and change. "You reap what you sow," "garbage in, garbage out," and the list goes on.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.
07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of social proof, non-biased peer-to-peer reviews are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and reviews.
07/01/2012 - Marketers React to Google Changes
Google recently upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.
06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.
06/01/2012 - Conversion Funnels for Web Profits
Conversion funnels help website owners understand the online behavior of visitors during a conversion process.
05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.
05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.
05/01/2012 - Clash of the Retail Titans
There was once a time when Walmart and Amazon grew simultaneously, serving different demographics and merchandising needs.
04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.
04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.
04/01/2012 - Apple Rocks Ecommerce
Ecommerce providers have much to celebrate with the arrival of the iPad 3, demonstrated in early March.
03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.
03/01/2012 - Walmarts Online Innovations
Walmart named Neil Ashe, former CEO of CNET and president of CBS Interactive, as the new president and CEO of its global ecommerce business, effective immediately.
02/01/2012 - Google Takes On Amazon
After seeing Amazon increase its sales 42 percent in the first nine months of 2011, Google is looking to launch a service that will allow the search engine giant to act as a middle man between shoppers and a local seller.
01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.
10/01/2011 - Web Tax Issues
Strapped state legislatures, hungry for new REVENUE, are looking to tax ecommerce sites such as Amazon.
10/01/2011 - International Ecommerce
Beyond America's borders, ecommerce continues to grow in terms of dollar REVENUE and online shoppers.
09/01/2011 - Optimizing Search Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.
09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.
08/01/2011 - Sales Tax 101
Sales tax can be the most complicated accounting challenge for ecommerce sellers.
08/01/2011 - Web Sales Tax Fight Looms
For many years, online retailers have enjoyed the competitive advantage of avoiding state sales tax.
08/01/2011 - Banner Ad Boom
Online advertising is enjoying a banner year, and that presents opportunities for ecommerce merchants, say tech writers and pundits.
07/01/2011 - Nurturing Customer Loyalty
If you want to increase profits, start looking internally. Shifting your sales focus from new customers to loyal customers is one way to increase your sales dramatically.
06/01/2011 - Five Ways to Stop Cart Abandonment
Too often, ecommerce transactions are spoiled by abandoned shopping carts.
06/01/2011 - Rising Gas Prices Thwart eCommerce
Conventional wisdom holds that as gas prices rise, more consumers will shop from home rather than drive to brick and mortar stores.
05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: social media and search engine optimization (SEO).
04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.
03/01/2011 - More Retailers Move To Ecommerce
Electronic commerce is gaining in importance, according to a new study by Retail Systems Research.
01/01/2011 - Bright Future for Sunglasses
Discount sunglasses are a great item to source online, because the Web makes it easy to browse the thousands of styles out there.
12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.
10/01/2010 - Jewelry & Watches Rebound
Time may indeed heal all wounds, as the old saying goes, if the recent performance of the jewelry and watches segment of the economy is any indicator.