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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for "web video" yielded 57 matches


03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.

02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).

02/01/2013 - VIDEO For Your WEBsite - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have VIDEO on their WEBsites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have VIDEO on their WEBsites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use VIDEO that makes you stand out from the competition.

01/01/2013 - Transform Viewers into Buyers
Shoppable VIDEOs, those enhanced with attached or embedded links for direct-from-VIDEO purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. VIDEO viewers simply point, click and buy, and then return to view their VIDEO.

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

09/01/2012 - Collectibles Create a Craze
When it comes to making the WEB do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.

05/01/2012 - Six Secrets of Successful eCommerce
WEB companies need to stay on top of the constantly evolving methods of advertising on the WEB.

05/01/2012 - Drop Shipping For Retail ROI
E-retail companies and mom and pop shops that want to make more money without the potential of overstock headaches need not look further than drop shipping.

03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.

01/01/2012 - Making Your WEBsite Mobile
Designing a WEBsite to sell your products used to be pretty simple, because you knew your audience.

12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

09/01/2011 - Mountain View Movies Specializes In DVDs And Games
When Tiffany Wilkie and her husband launched their wholesale closeout DVD business six years ago, they didn't know that they had a blockbuster on their hands.

08/01/2011 - Good VIDEOs Can Boost WEB Business
Would you watch a VIDEO of two dull people talking in a studio for 30 minutes?

08/01/2011 - Facebook & eCommerce
With 700 million users worldwide and 150 million in the U.S. alone, Facebook is a platform of potential shoppers to many ecommerce innovators looking to make Facebook a part of online retail.

05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.

04/27/2011 - WholesaleCentral.com Launches Wholesale VIDEO Channel Featuring Wholesale Supplier VIDEOs
Sumner Communications, a leading publisher of magazines, directories, and WEBsites for the general merchandise trade, announces the launch of its wholesale VIDEOs channel.

04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best WEB design, customer support, and products will be useless in helping you make sales.

03/01/2011 - New Golf Game Pays Off
About six years ago, Nowicki was a sales rep with a love of golf. Now he's an entrepreneur, and owner of Horseshoe Golf Inc.

02/01/2011 - Is Chat Dead or Live?
A big advantage that brick and mortar stores have over ecommerce sites boils down to a simple phrase, "May I help you?" When a customer looks confused in a brick and mortar store, a clerk can stop to offer personal assistance.

12/01/2010 - Chat Software Offers E-Tailers a Chance to Close The Deal
For retailers the world over, looky-loos are a frustrating problem, but at least brick-and-mortar retailers can chat with browsers who are "just looking," and maybe even convert them into paying customers.

11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.

10/01/2010 - Turning WEB Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

10/01/2010 - FCC Punts On Net Neutrality
In September the Federal Communications Commission extended the public discussion period on the controversial Net Neutrality issue, thereby delaying a decision on the topic until after the elections this month.

07/01/2010 - Flea market community and news site launches at FleaMarketZone.com
Business WEBsite offers daily news, how-to articles, hot product and supplier features, reader forums, and a directory of thousands of U.S. flea markets and swap meets.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

03/01/2010 - Ranking for Local Search
Most Internet users use search functions many times a day, whether they're looking for information on a general topic

02/01/2010 - Social Media 101
Once thought to be a passing fad, and still relatively new, social media has taken a firm hold and warrants attention in many retailers' online marketing efforts.

12/01/2009 - The Future of WEB VIDEO
VIDEO may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that VIDEO may have static, text-heavy WEBsites in its crosshairs as well.

10/01/2009 - What's Hot for the Holidays?
GottaDeal.com, which has released early predictions of big sellers for Black Friday (the Friday after Thanksgiving) for the past six years, predicts what's hot for Black Friday 2009.

07/01/2009 - LLD Gift of Knowledge
The Life Learning Device (LLD) is a revolutionary new tool which allows people to expand their wisdom with a touch of the button.

05/01/2009 - Safe Kiosks and Profits From Security
Securing a kiosk or cart against theft, especially during off hours, is an important consideration that can be addressed with an affordable closed circuit television system.

05/01/2009 - Postage From Your PC
Take three mechanical engineers from Stanford providing consulting services to the USPS Facilities department, expand their contributions to other areas, including mail operations...

12/01/2008 - WEB VIDEO Marketing Soars
Retailers will increase their spending on online VIDEO marketing campaigns at an annual growth rate of 73 percent over the next several years, according to a Forrester Research study.

11/01/2008 - Shielding the Face of Technology
The idea for iShieldz was born the day Andrew Mason, CEO and President of eShields, LLC., dropped his cell phone and cracked the screen.

09/01/2008 - Ranking Wholesale Marketplaces
In this Internet era, sifting through all the available online marketplaces and search engines to find a wholesale supplier can be extremely time-consuming.

08/01/2008 - Shoppers Like Peer Reviews
The popularity of shoppers' online reviews of products is leading to the use of peer reviews in emails, too.

08/01/2008 - Consumers Flock to the WEB
Nearly half of all Internet users worldwide will make online purchases this year, according to IDC data.

08/01/2008 - Broadband Ramps Up
Two separate studies show that broadband is having an increasingly positive impact on Internet sales.

05/01/2008 - Going Organic: Optimizing for Search to Increase WEBsite Sales
Gaining exposure about your WEB business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Turning 10 Cents into $10 in Two Minutes at Tatstore.Com
Kirk Knapp owned and operated a Grand Rapids, MI area investment banking and brokerage business for years, before selling it in 1999.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

03/01/2008 - Movies 4 Wholesale
This company routinely stocks more than six million DVDs, along with PC software, console games, VIDEO games and more.

03/01/2008 - Building Relevance And Sales Momentum
Relevance occurs when an input (a sight, sound, a display, words) connects with an individual's background to yield conclusions that matter to them, like answering a question

09/01/2007 - WEB Is Everywhere
In a variety of ways, the Internet continues to weave itself into more and more aspects of daily life. It is becoming as ubiquitous as the refrigerator and the TV.

09/01/2007 - Buying Made Easy At MegaDropshippers.com
While the Internet has changed the landscape of business dramatically, many times value of a good sales offer still reigns supreme.

08/01/2007 - VIDEO Spurs Action
Online VIDEO advertising is proving to be an effective method of persuading consumers to visit WEBsites, go to a store, or make a purchase, according to a new study from the Online Publishers Association.

06/01/2007 - Social Network Marketing
While blogs and RSS feeds offer solid marketing opportunities, social networks are another way to reach potential customers.

06/01/2007 - Retailers Gain Edge Online
Wholesale WEBsites have transformed the buying process for many independent retailers.

06/01/2007 - New WEB Tactics Engage Buyers
VIDEO streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

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