In an increasingly techno-savvy world, close to a quarter of food shoppers are using their phones in-store to learn more about a product, whether on a brand’s Website or through online reviews, eMarketer reports.
In fact, a majority of those surveyed think that country-of-origin labeling for fresh meat and produce is extremely important (51%), and frequently or always reference nutritional facts (54%).
While these findings may put pressure on independent grocery retailers, they might also provide an opportunity to build customer loyalty and satisfaction.