For online retailers, navigating the many channels of ecommerce can be a challenging feat, especially with the consumer’s path to online purchase becoming one without borders. According to ChannelAdvisor’s new Multichannel Ecommerce Study of online retailers, 90 percent of retailers surveyed are selling on marketplaces. The survey of more than 200 retailers in the US and UK identifies the strategies retailers are using to optimize their online sales on their voyage to success.
