America’s Silver Collection carries an extensive line of sophisticated micro pavé sterling silver jewelry for both men and women, including rings, pendants, crosses, watches and earrings. It also crafts custom pieces with outstanding results, shares Asif Lahkani, company manager. America’s Silver Collection’s signature watch is the G-Shock, available in several styles and colors, including G-Schock Sports Band, the hottest seller in the line. G-Schock Sports Band has a customized cubic zirconia bezel and retails for $1,299.50. Another product line which creates happy customers is the company’s earrings, of which 90 percent are screw backs. 
According to Lahkani, screw backs are rare in silver jewelry, and this is a promising area. Eighty percent of customers set retail prices at the tag price, he adds. “If something has $100 on the tag, we sell it to our customers for $20.”
“We are working on two lines which may be launched as early as December,” reveals Lahkani. “They are the Perfect and i-Promise collections of ladies’ rings and pendants. If you say something is perfect, it has to be perfect, so we are putting a lot of R&D into the line.” The Perfect Collection will have Swarovski stones and is designed to look like an actual diamond ring. i-Promise, made of silver and cubic zirconia, is the company’s line of petite, promisory rings. “We want our rings to say a lot about the commitment being made,” Lahkani stresses. “It’s not just a ring, it’s a promise ring and that is meaningful.”
For more information:
America’s Silver Collection
10101 SW Freeway
Houston, TX 77074
Tel.: 713-773-4111
Website: www.asc925.com