A study underway on the shopping habits of Hispanic consumers shows that they change their buying habits according to the season, unlike general shoppers.
During June, September and November, Hispanic shoppers’ primary shopping goals show a significant change in rank, with their priority being more on “concern for family satisfaction” and “one-stop shopping” and less on “saving money,” research by The Integer Group and M/A/R/C Research shows.
“This data suggests that while general shoppers may hunt for the best back-to-school deals, summer savings or holiday sales, Hispanic shoppers seek approval from their kids and family members over purchasing the cheapest item,” researchers said in a release.
For a look at more numbers, as well as a link to download the report, click HERE.