A new report by RSR Research has identified seven tenets of modern merchandising that retailers might want to consider in their marketing plans.
Titled “Defining Twenty-First Century Merchandising: Benchmark 2010”, the report is based on a survey of nearly 100 retailers conducted last summer.
“The retail thought-process has genuinely and irrevocably changed,” says Paula Rosenblum, Managing Partner at RSR Research and co-author of the report. “Retailers are injecting science into a process that used to be heavily driven by art. It requires entirely new ways of thinking about merchandise planning.”
For a look at the seven ideas, as well as link to download the complete report, click HERE.