by Surf Expo
On May 15, 2021, Surf Shop Day will celebrate the small mom and pop businesses that have given rise to a lifestyle and culture enjoyed by millions around the world. Surf Expo invites surfers to connect with their roots and to join in on the celebration.
To help celebrate Surf Shop Day this year, Building The Revolution has teamed up with Slant Six, who are leading experts in helping retailers grow their private label brands. They will be offering local shops a limited collection of shirts, towels, and straw hats for businesses to use in building their private label collection and firing up the locals.
“Surf Shop Day is an opportunity to acknowledge, celebrate and support the retailers who built our industry into what it is today,” Ryan O’Leary, Founder of Slant Six, said. Loyalty to local businesses runs deep with consumers and there is no better way to recognize this deep connection between the shops, brands and customers than by drawing attention to the retailers that have made the industry so exciting and vibrant.
“I’m beyond stoked that Ryan and Slant Six stepped up to support surf shops in North America,” Mike Vavak, Founder of Building the Revolution and Surf Shop Day, said. “Their surf shop only line will not only provide something special at surf shops, but encourage shops to start looking at themselves as their own brand.”
Brands and Surf Shops all over the world are invited to be part of this celebration by signing up at this link: https://forms.gle/6xYZbsEDXVbv7wHV8. To stay updated, follow the movement @SurfShopDay and @Building_The_Revolution on Instagram and tag them using #SurfShopDay in your posts.