A new survey of brand marketers finds that while they agree social media offers big potential to help push products, they’re at a loss as to how to implement it successfully.
But on a brighter note, the Websites with local content were considered the most effective tactic, according to the poll by Harris Interactive for Buddy Media.
“The most popular tactics used to market to local audiences were Websites with local content (69%), print ads (62%) and event promotion (59%),” the report from MediaPost says.