Online and brick-and-mortar toy stores depend on reliable suppliers of high-quality children’s items in order to keep their retail outlets stocked with the best goods.
These distributors provide retailers with the affordable, bulk or dropshipped inventory that they need to meet consumer demand and drive profits. Suppliers also ensure that the goods are safety compliant and in line with trends, helping the retailers who resell them satisfy consumer wants and needs.
Featured Wholesale Toy Suppliers
Discover trusted toy wholesalers on Wholesale Central and connect with suppliers offering safe, high-quality toys that customers actually want to buy. From educational toys and licensed brands to private-label and bulk options, these distributors deliver reliable fulfillment, competitive pricing, and products that move fast off shelves.
1. EE Distribution
EE Distribution, a division of Entertainment Earth, is a leading wholesale distributor of licensed toys and collectibles serving retailers since 1996. Based in Simi Valley, California, the company offers access to more than 30,000 products from over 150 manufacturers, covering some of the most recognizable brands and franchises in entertainment. With a massive catalog and strong logistics support, EE Distribution helps retailers scale quickly in the collectibles and toy market.
Why choose EE Distribution
- Extensive licensed selection: The catalog includes toys, action figures, vinyl figures, statues, and collectibles tied to major franchises like Star Wars, Marvel, DC, Anime, and more.
- Premier brand access: EE Distribution is an official distributor for top brands including Hasbro, Funko, Mattel, McFarlane, and Bandai.
- Retailer friendly ordering: No minimum order is required after the initial opening order, allowing flexible restocking.
- Volume pricing support: Competitive bulk discounts help retailers improve margins on high demand items.
- Fulfillment flexibility: Orders can ship directly to Amazon FBA and Walmart WFS warehouses.
- Exclusive inventory: Retailers gain access to hard to find and limited edition merchandise.
- Dedicated service: Personalized onboarding and account representatives support long term retail growth.
Minimum Order Quantities: No minimum order required
Location: Simi Valley, CA
Categories: Toys, Licensed Collectibles, Action Figures, Pop Culture Merchandise
2. Jia Hua Trading Inc
Jia Hua Trading Inc is a Brooklyn based wholesale supplier offering a broad mix of everyday merchandise designed for high turnover retail environments. Founded in 2019, the company carries thousands of SKUs across gift items, toys, LED lighting, housewares, school bags, party supplies, and seasonal products. With a focus on value pricing and wide assortment, Jia Hua Trading serves retailers, flea market sellers, and wholesalers looking for reliable, fast moving inventory.
Why choose Jia Hua Trading Inc
- Wide product variety: The catalog spans gifts, toys, LED lights, housewares, light up items, school bags, party supplies, and seasonal merchandise.
- High SKU count: With thousands of products available, retailers can source multiple categories from a single supplier.
- Value driven pricing: Competitive wholesale costs support strong margins for discount and volume focused retailers.
- Broad retail fit: Products perform well across dollar stores, gift shops, flea markets, and general merchandise stores.
- Customer focused service: Emphasis on satisfaction and long term relationships supports repeat business.
Minimum Order Quantities: Nominimum order
Location: Brooklyn, NY
Categories: Gifts, Toys, Housewares, Party Supplies, Seasonal Products
3. Sun Devil Service & Supply
Sun Devil Service & Supply is an Arizona based wholesaler and importer offering a wide range of specialty merchandise built for high interest retail categories. Based in Mesa and serving the wholesale market since 2017, the company focuses on knives, self defense products, novelty items, and display driven merchandise that performs well in gift shops, smoke shops, and general merchandise stores. With thousands of items in stock and flexible ordering, Sun Devil Service & Supply supports retailers seeking variety and strong margins.
Why choose Sun Devil Service & Supply
- Specialty product focus: The catalog includes knives, automatic and OTF knives, butterfly knives, stun guns, self defense supplies, and tin signs.
- Novelty assortment: 3D lenticular pictures and giftable items add visual appeal and impulse buy potential.
- Large in stock selection: Thousands of SKUs are available for immediate shipment.
- Flexible ordering: A low mix and match minimum of twelve items makes assortment building easy.
- Deal opportunities: A dedicated specials section offers discounted items and clearance deals.
- Hands on service: Knowledgeable staff provide support to help retailers choose the right products.
Minimum Order Quantities: No minimum order
Location: Mesa, AZ
Categories: Knives, Self Defense Products, Novelties, Gift Merchandise
4. DiecastModelsWholesale.com
DiecastModelsWholesale.com is a family owned wholesale distributor specializing in die cast model cars for collectors and retailers worldwide. Founded in 2005 and based in Los Angeles, the company offers one of the largest online selections of die cast models available, with thousands of items in stock and ready to ship. Known for careful handling and consistent quality control, DiecastModelsWholesale.com supports retailers looking to source collectible models with confidence.
Why choose DiecastModelsWholesale.com
- Massive in stock selection: With over 10,000 die cast models available, retailers gain access to a deep and diverse catalog.
- Direct distributor relationships: Long standing partnerships with manufacturers allow for competitive pricing and reliable supply.
- Quality focused handling: Each model is carefully packaged with protective materials to minimize damage during transit.
- Fast fulfillment: The majority of orders ship within 24 hours, helping retailers maintain inventory flow.
- Collector friendly standards: Models are visually inspected when possible to ensure box and product condition.
Minimum Order Quantities: No minimum order
Location: Los Angeles, CA
Categories: Die Cast Model Cars, Collectibles, Hobby Merchandise
5. Escapade International
Escapade International is a family owned wholesale supplier based in Lake Wales, Florida, serving retailers for more than 30 years. The company offers a broad selection of general merchandise across multiple categories, with an emphasis on fast fulfillment and hands on customer support. Built around reliability and accessibility, Escapade International works closely with retailers who value quick turnaround and responsive service.
Why choose Escapade International
- Family operated experience: Decades in wholesale distribution support consistent service and long term retail partnerships.
- Fast fulfillment: Most orders placed by noon Eastern ship the same business day, excluding weekends and holidays.
- Broad product mix: The catalog spans multiple merchandise categories, allowing retailers to source a variety of items from one supplier.
- Retail friendly ordering: Orders can be placed online or by phone, with support available to assist throughout the process.
- No added payment fees: All major credit cards are accepted with no additional processing charges.
- Accessible support: Customer service is available seven days a week via email for ongoing assistance.
Minimum Order Quantities: $100 minimum order
Location: Lake Wales, FL
Categories: General Merchandise, Wholesale Products
6. Empire Discount
Empire Discount is a New York based wholesale supplier specializing in name brand toys at deeply discounted prices. Serving retailers since 2001, the company offers access to well known brands at below standard wholesale costs, making it a strong option for small and mid sized buyers looking to maximize margins. With low case pack requirements and regularly updated inventory, Empire Discount helps retailers stay flexible while sourcing trusted toy brands.
Why choose Empire Discount
- Below wholesale pricing: Retailers gain access to name brand toys priced below traditional wholesale levels.
- Recognized brands: The catalog includes popular names such as Mattel, Fisher Price, Hasbro, Lego, Milton Bradley, Little Tikes, and Ertl.
- Small buyer friendly: Low case packing and flexible ordering support smaller stores and event based sellers.
- No backorders: Items not in stock are refunded, helping retailers avoid inventory uncertainty.
- Frequently updated inventory: New products, specials, and hot items are added regularly throughout the day.
- Straightforward fulfillment: Orders ship via UPS Ground with tracking provided upon shipment.
Minimum Order Quantities: $100 recommended minimum order
Location: White Plains, NY
Categories: Toys, Licensed Toys, Discount Merchandise
7. Suncatchers Unlimited
Suncatchers Unlimited is a Tennessee based wholesaler specializing in decorative suncatchers designed for high volume retail sales. Serving the wholesale market since 1999, the company offers an extensive collection of window decorations that perform well as impulse buys and giftable items. With strong margins and simple add on opportunities, Suncatchers Unlimited is a reliable option for retailers looking to stock visually engaging products that sell consistently.
Why choose Suncatchers Unlimited
- Large design assortment: The catalog includes more than 200 suncatcher designs, giving retailers plenty of variety to merchandise seasonally or year round.
- High sell through potential: Suncatchers are proven impulse items that attract attention in windows, kiosks, and display racks.
- Profit boosting versatility: Products can be easily converted into nightlights, creating an additional revenue opportunity with minimal effort.
- Retail friendly appeal: Well suited for gift shops, convenience stores, mall kiosks, craft shows, and festival vendors.
- Established supplier: More than two decades of wholesale experience supports consistent quality and dependable fulfillment.
- Easy ordering: Instant checkout simplifies the purchasing process for busy retailers.
Minimum Order Quantities: $100 minimum order
Location: Soddy Daisy, TN
Categories: Suncatchers, Home Decor, Gift Items
8. BL Gifts Imports
BL Gifts Imports is a family owned importer and wholesale distributor serving retailers since 2002. Based in Birmingham, Pennsylvania, the company offers a broad mix of novelty merchandise designed for high traffic, impulse driven retail environments. With thousands of SKUs available and a low minimum order, BL Gifts Imports supports businesses that need variety, value pricing, and fast moving products.
Why choose BL Gifts Imports
- Extensive novelty selection: The catalog includes toys, games, jewelry, sunglasses, inflatables, glow items, costume accessories, and party supplies.
- Impulse friendly merchandise: Products are well suited for flea markets, carnivals, redemption centers, tourist shops, and convenience driven retail.
- Custom print capabilities: BL Gifts Imports offers custom printed souvenirs and promotional products for events and branded programs.
- Broad retail fit: Inventory works across pharmacies, chain stores, parade vendors, and tourist destinations.
- Family operated service: A relationship driven approach supports long term wholesale partnerships.
Minimum Order Quantities: $50 minimum order
Location: Birmingham, PA
Categories: Novelties, Toys, Party Supplies, Promotional Products
9. Yong’s Trading Wholesale
Yong’s Trading Wholesale is a family owned distributor based in San Antonio, Texas, serving the wholesale market since 1991. The company offers a broad selection of general merchandise designed for high traffic retail environments, with a strong emphasis on licensed sports accessories and regional favorites. With low minimums and a customer first approach, Yong’s Trading Wholesale is well suited for retailers looking to source dependable, fast moving inventory.
Why choose Yong’s Trading Wholesale
- Licensed sports merchandise: The catalog includes NFL, NBA, and NCAA licensed accessories featuring popular teams and regional favorites.
- Broad general merchandise mix: Offerings span toys, fashion jewelry, souvenirs, novelties, graphic T shirts, hats, and giftable items.
- Retail friendly assortment: Products perform well in gift shops, flea markets, school stores, and general merchandise retailers.
- Family operated service: Decades of wholesale experience support reliable service and long term partnerships.
- Nationwide shipping: Orders ship throughout the United States from the company’s Texas location.
Minimum Order Quantities: $50 minimum order
Location: San Antonio, TX
Categories: General Merchandise, Licensed Accessories, Toys, Apparel
10. Lipco Group
Lipco Group is a long established wholesale supplier serving the gift and souvenir industry since 1964. Based in Kirbyville, Missouri, the company offers a massive assortment of souvenirs, gifts, drinkware, toys, apparel, and home décor designed for destination retail, tourist shops, and specialty stores. With low minimums and extensive customization capabilities, Lipco Group helps retailers create location specific merchandise that resonates with customers.
Why choose Lipco Group
- Extensive product range: With more than 11,000 items available, the catalog spans souvenirs, drinkware, plush, novelties, apparel, and home décor.
- Customization expertise: Retailers can choose from stock designs or create custom pieces with name drops, logos, or full color printing.
- Theme driven collections: Offerings include popular styles such as cabin and lodge, coastal, Western, lake, wilderness, and regional themes.
- Decades of experience: More than 60 years in the wholesale gift and souvenir industry supports dependable service and production.
- Hands on support: A nationwide sales network provides guidance to help retailers select the right merchandise for their market.
Minimum Order Quantities: $100 minimum order
Location: Kirbyville, MO
Categories: Souvenirs, Gifts, Drinkware, Apparel, Home Decor
Where retailers go to find reliable toy suppliers
Toy retailers need reliable suppliers to meet safety standards, offer correct age grading, and keep up with seasonal demand. Wholesale Central is the ideal place to connect with these suppliers.
This B2B platform connects ecommerce and physical retail stores with trusted suppliers that have a proven track record. Simply compare vendors and source their contact information on Wholesale Central, and start partnering with a vetted supplier today.
How to choose the right toy supplier for your business
Great bulk toy suppliers offer safe, compliant toys and games that follow seasonal trends and meet the needs of different age groups. Here’s what to look for in a distributor.
- Product safety, age ratings, and compliance: Toy suppliers must follow product safety and age rating rules established by the US and EU, which include third-party testing, hazard and age labeling, and other certification requirements.
- Pricing, case packs, and order minimums: The right supplier meets your business’s demand without mandating bulk order minimums that force you to order more stock than you need. If you’re a small business, be sure to ask if the supplier can accommodate low or no minimums (or, even, dropship), and if you are a high-volume business, ensure that the supplier can fulfil large orders quickly.
- Shipping timelines and seasonal availability: Ask the supplier about their shipping and fulfillment timelines and how they keep up with demand during busy seasons, like around the December holidays and back-to-school.
Different types of toy wholesalers in the market
The wholesale toy market comprises several different types of suppliers. First, they may be distributors (middlemen who buy toys from manufacturers to resell to retailers) or manufacturers (root suppliers that fabricate toys from raw materials and resell them to distributors or retailers).
In addition, a supplier may focus on a product area. Here are a few common niches and what suppliers in them they tend to sell.
Educational toy wholesalers
- Fine and gross motor skill games: Puzzles, blocks, beads, bicycles, and balls (and other outdoor toys that support development).
- Cognitively focused toys and games: Memory games, brain-teasers, and board games.
- Language toys: Alphabet and phonics toys, flashcards, and books.
- Social learning games: Dolls, puppets, dress-up clothes, and role-playing sets.
- Sensory games: Items like light tables and textured toys.
Licensed toy distributors
- Action figures: Figures from popular franchises like Marvel, Star Wars, Hasbro, or Fortnite.
- Plush toys: Stuffed animals and characters, from brands like Disney or Pokémon.
- Dolls: Dolls from brands like Mattel (i.e., Barbie).
- Games: Board and games featuring licensed characters.
- Branded vehicles and play-sets: Toy cars and trucks, including collectibles, from brands like Hot Wheels or Mattel.
- Paper goods: Coloring books and other art supplies featuring licensed characters, like a Disney princess or Marvel hero.
General merchandise vendors
General merchandise vendors sell all of the above toys and games (from stuffed animals to vehicles), as well as novelty items like light-up toys and fidget spinners.
How to vet toy suppliers before buying in bulk
When you use Wholesale Central to find toy suppliers, you can be sure that you’re working with vetted sources that offer high-quality, age-graded, compliant items. But it’s still smart to do your due diligence. Here’s how to assess the trustworthiness of suppliers.
- Review supplier profiles: Suppliers should offer information on safety compliance and product age range and provide clear contact details, at which you can follow up to ask further questions about pricing, shipping, and item features.
- Get in contact: Write to or call the supplier to ask about bulk pricing (and discounts), order minimums, shipping times, and any other questions you have. Customer service should be quick to respond and offer helpful responses. If you have a negative experience in this first round of contact with the supplier’s team, think twice about partnering with this business.
- Compare similar vendors: Get quotes and fulfillment information from various similar providers before committing. This way, you can compare offerings, ensuring that you get the best possible pricing on order sizes that meet your needs.
- Ask for samples: Most reliable wholesale suppliers have no problem sending retailers samples to demonstrate quality. It can be a red flag if a distributor doesn’t want to send samples before you buy.
FAQs
What age ranges do most wholesale toy suppliers usually carry?
Toy suppliers generally carry goods for age ranges from 0 to 12 years old, though items like novelties and collectibles can also appeal to adult consumers.
How do toy suppliers deal with seasonal spikes like holidays or back-to-school?
Suppliers handle seasonal spikes by using data-driven projections to calculate extra inventory needed for high-demand times of year.
What kind of payment terms do toy wholesalers usually offer?
Toy wholesalers often offer terms like Net-30, Cash in Advance (CIA), and Cash on Delivery (COD).