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DVA Spells Entertainment

Mar 1, 2007

Beginning in the late 1980s as a wholesaler of videos, DVA has grown and thrived through flexibility and expansion of product offerings. It now supplies a full range of products related to entertainment.

They include DVDs, CDs, video games, books, VHS, electronics, games, toys and novelties. The overwhelming majority of the approximately 30,000 different stock keeping units and more than two million total units routinely held in its Florida warehouse are first quality goods, acquired through liquidation and closeouts. "Unless otherwise noted, all are new," says Brad Kugler, chief executive officer and the family run company's second generation of management. He says the company broke the $4 million mark in sales in 1995, and has quadrupled to surpass $20 million a year now, even though, "The industry is increasingly competitive," Kugler says.

DVA has moved into a succession of larger and larger warehouses in its history. Now located in a 25,000 square foot warehouse, "We're looking to expand to a new space in the range of between 50,000 and 60,000 square feet." The company also operates an office in Los Angeles, in order to keep close to the entertainment industry.

DVA supplies to a number of various channels, including schools and libraries, along with retailers of all sizes. "We find niches," Kugler says, "and since 2000 we've been focused more on specialty retailers, such as Mom and Pop independents, dollar stores and discount stores."

DVA has developed comprehensive websites for each channel, and a year ago added online shopping to, which is the site dedicated to independent retailers. "Buyers can shop 24 hours a day," Kugler notes, adding, "and they do."

The website shows approximately 1,000 different items at any one time, and each is shown with three different levels of wholesale pricepoints, depending on overall order volume. The company minimum order is $200.

On the website, for example, a Matrix DVD, has a suggested retail price of $19.95, is offered wholesale at $3.20 a unit, or at $1.66 a unit with an order of $250 or more, and 98 cents a unit with an order of $1,000 or more. A Ninja Gaiden Xbox game with a suggested retail price of $49.99 is offered at $24.99 a unit, or $22.99 a unit on an order of $250 or more, or at $21.24 a unit on orders of $1,000 or more.

Books, movie posters and all other available products are similarly displayed and detailed. DVA also offers entertainment related apparel. Twice a year, in December and May, it hosts an SOS Sale, which stands for, "shop our shelves." It is open to retailers and the general public, and Kugler says, "We get about 1,000 visitors." For DVA, the entertainment business isn't just profitable, it's also fun.

For more information, contact:

133 Candy Lane
Palm Harbor, FL 34683
Toll free: 800-683-4147
Tel.: 727-447-4147
Fax: 727-441-3069

Topic: Company Profiles

Related Articles: DVDs 

Article ID: 77

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