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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

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isABelt: Fun Fashion Solution

Feb 5, 2015

The isABelt girls have always been inventing! Partners and sisters Leslie, Elise and Lori came up with the idea of the isABelt while shopping for new low-rise jeans. As cute as the pants were, they would not stay up and you could see right down the back of the pants if they bent over or sat down. They found that they were wearing a belt even when they didn't want to or if their outfit didn't call for one. Leslie and her sisters decided to do something about their fashion problem by creating a product, and the isABelt was born.

It took the isABelt girls less than a year to bring the isABelt product to market in 2007. isABelt is the must-have fashion accessory for women everywhere! This virtually invisible, fully adjustable belt keeps your outfit looking fantastic by keeping your pants in place. No more back-gap or unwanted peep shows! The isABelt is a 1/2 inch wide, strong, and flexible belt that virtually disappears when worn. The original fashion "fix-it" item, the isABelt is comfortable and provides you with the subtle assurance that all is secure.

isABelt is always coming out with new products. In addition to isABelt, they have isAStrips (apparel tape), StrapDowns (anchors your pant bottom while you put on boots), isAStrapsecure (adjustable bra strap tamer) and isABeltandtheBAG (a hands free bag and is an isABeltWIDE when put together becomes a dynamic Duo).

For more information on all products visit or to start ordering for your store.

Topic: New Products

Related Articles: wholesale belt  wholesale belts  fashion accessories 

Article ID: 1724

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