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Nostalgic signs

Aug 1, 2007

THE LINE: Nostalgic signs are among this company's most popular products. They carry approximately 400 different designs of nostalgic signs, all of which are metal and measure 12 inches by 16 inches. The company also carries novelty license plates, magnets of outlines of all 50 states, licensed children's jewelry and other children's products, closeout books and inspirational items. Subjects include familiar brands such as Coca Cola, John Deere, and Ducks Unlimited, as well as classic American cars such as Ford and Chevy. There is also a series related to famous movie and TV stars, including Elvis, Lucy and Route 66. An additional group centers on NASCAR, as well as tractors and other farm equipment.

The license plates are metal, and there are approximately 35 different designs. The majority are related to movie and TV stars such as Marilyn Monroe, James Dean, Betty Boop and the Three Stooges.

Sponge Bob Square Pants, Dora the Explorer, and other popular children's characters are on the children's jewelry, and their educational series includes science lab kits. There is a large selection of Barney merchandise and books from Disney, including a fifteen book series of Winnie the Pooh. The closeout inspirational items include books, T-shirts, stationery, bible covers and journals.

MINIMUM ORDER/PRICING: There is no minimum order requirement, but there is a $5 processing fee on orders under $100. There's also free shipping on orders of $250 or more. Orders can be of assorted merchandise.

The metal signs typically wholesale for $5 each and carry a suggested retail price of $19.99. The state magnets wholesale for 60 cents each, and suggested retail price is $1.59.

LITERATURE: Because new items come in all the time, all products are shown on the company website. It's updated at least weekly, and frequently more often, so retailers can be assured that what they see online is in stock. The website includes a new arrivals section.

SPECIAL FEATURES: Smiles has been in the retail business since 1996 and began wholesaling in January. It operates a store near Opryland, TN. Tim Alexander, director of internet marketing, says, "We don't buy any products we don't sell in our own store, and we help our retailer customers obtain a selection of best sellers. If they succeed, we succeed. We ship within 48 hours, and our current rate of order fulfillment is above 95 percent."

Smiles Wholesale
760 Jessica Street
Murfreesboro, TN 37130
Tel.: 615-895-2737
Fax: 615-907-2808

Topic: Company Profiles

Related Articles: signs 

Article ID: 293

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