Founded in 2013, Nihaojewelry is a professional online wholesale jewelry marketplace. Offering over 800,000 fashion items with no minimum order requirement and factory-direct pricing, it helps small businesses access diverse, stable inventory at lower turnover costs. To support this, we partner with over 4,000 accessory factories and also operate our own factory dedicated to professional design and manufacturing.

We empower diverse business models across all growth stages, from ambitious startups taking their first steps to established global enterprises. Our flexible solutions cater to street vendors, influencers, social sellers, e-commerce stores, dropshippers, boutiques, wholesalers, distributors, and independent designers.

The company owns its own factory, focusing on design and production. It implements a two-step quality inspection process using high-quality materials, including 304 stainless steel, 925 sterling silver, and moissanite, as well as selected 316L stainless steel and alloy metals. Most products feature PVD plating technology, ensuring durability, water resistance, and long-lasting color. Through centralized procurement, Nihaojewelry provides highly competitive prices, with most items priced between $1 and $3. Over 10,000 new fashion items are added daily, keeping up with trends on Instagram, TikTok, YouTube, Facebook, Pinterest, and other social media platforms, enabling faster sales growth and higher profits.

Our professional account managers are available 24/6 and have served over 1,000,000 clients across more than 200 countries and regions, delivering over 40 million packages. We are committed to making your jewelry business easier to start and faster to grow.