Sep 1, 2009
"It's clear that social networking is just that, it's social," said Terry Goins, WorkPlace Media EVP. The firm focuses on marketing services that reach consumers at their jobs. Goins said the survey shows that while the reach of social networks has grown, the impact on influencing consumers is not apparent. For example, in the findings, 75 percent of respondents have never recommended a product via a social network site, and 82 percent said they've never acted on a product recommendation from a social network site.
Of those who are registered on a social network site, 43 percent logged on to the site at work, and 78 percent spent less than 30 minutes on it. The most popular site was Facebook, with 89 percent of the social network participants in the poll having an account on that network, followed by MySpace with 40 percent, LinkedIn with 31, and Twitter with 18 percent.
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Article ID: 1178
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