According to Mashable.com, 20 percent of all mobile ecommerce sales currently come from tablets, nearly two thirds of tablet owners have purchased goods via their device, and more than 56 percent have downloaded shopping related applications. A study from ZMags commissioned before the 2011 holiday season noted that 87 percent of tablet owners would be browsing and purchasing presents through their device, spending an average of $325. In addition, 49 percent of tablet owners believe they will shop more on their tablets in 2012, compared to only 19 percent of smartphone owners. The increase in tablet commerce shows the need for online sellers to ensure that their sites are optimized for the iPad and other tablets.

The average tablet user is a male between the ages of 18 and 34, nearly twice as likely as the general population to be a college graduate, and more than four times as likely to have an annual income over $100,000. Users spend about an hour and 35 minutes a day on their tablets, typically spending ten to 20 percent more on purchases than shoppers that do not have tablets. By 2015, about one third of the U.S. population will own tablets, with total mobile commerce expected to grow from $3 billion in 2010 to $31 billion in 2016.