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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

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CZ Wardrobe

Feb 1, 2007

DIAMONEL CORPORATION has been a worldwide supplier of one of the most extensive selections of its own Diamonel brand cubic zirconia jewelry for 15 years. It utilizes a process that most closely replicates the fire and brilliance of a genuine diamond, and offers all shapes and sizes in all jewelry categories.

The company's number one product continues to be stud earrings in a choice of any diamond shape, from the largest to the smallest, in a range of settings, including 10KT to 14KT gold, sterling silver and silver plate. The classic stud earring is, "like a watch," says Marc Klein, Diamonel's president. "It's an integral part of nearly every woman's wardrobe."

The company has a minimum order of $100, and it can include an assortment of products, including all styles of Diamonel and synthetic birth stone jewelry. It also provides sets that contain earrings and a matching pendant, and will also sell loose stones.

Packaged programs are a particular specialty. For example, it provides a package containing 72 pair of best selling cubic zirconia shapes and sizes, each gift boxed, for a wholesale price of $126. Another assortment of 72 pairs of boxed earrings, set in sterling silver, wholesales for $162. Other packages of top sellers provide cubic zirconia earrings for as little as $1 a pair, wholesale.

Diamonel has participated in a variety of promotions, including gift with purchase programs, linked to such fragrances as White Diamond. It joined with Major League Baseball in developing a program that offered earrings for Mother's Day, and it linked up with Spic and Span for a sweepstakes in which each box of detergent contained one of its CZs, while an occasional box contained a real diamond.

Diamonel works with its retailer customers to develop packages and merchandising programs that meet specific market needs and price levels.

For more information, contact:

Diamonel Corporation
96 Linwood Plaza, Ste. 321
Fort Lee, NJ 07024
Tel.: 201-592-6390
Fax: 201-562-9834

Topic: New Products

Related Articles: jewelry 

Article ID: 45

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