Google has announced it will be rolling out a Trusted Store program, through which merchants with proven track records of reliable shipping and excellent customer service will be able to display the "Google Trusted Store" badge on their websites. The program also offers purchase protection to customers who order from trusted stores, so if there is a problem that they cannot resolve directly with the retailer, Google will intervene if necessary. Eligible protection issues include receiving the incorrect item, receiving an item not in the promised condition, incorrect billing, not receiving the item in a timely manner, and the store not honoring their return policies. Purchase protection is limited to the item purchased, and does not apply for identity and credit card theft.
To become a Trusted Store, the seller will need to have a high percentage of orders with on-time shipping, low average days for products to ship, a high percentage of issues resolved quickly, and a low number of customers needing assistance with issues. If the merchant qualifies, they will be able to display a small Google Trusted Store logo on their website that shows statistics on reliability, customer service, and the number of transactions the data is based on. The Trusted Store program is currently a pilot program, but merchants can now fill out a form on Google.com indicating their interest to be a part of the program once it expands further.
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