As Facebook and Twitter have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to connect with their customers online. Pinterest, a new social media site dedicated to image sharing, has recently been used by brands including Nordstrom, Whole Foods, and Lands End to further engage with consumers. Catering primarily to a female audience under the age of 45, Pinterest gives companies who sell visually attractive products an opportunity to utilize a new way of marketing through photographic ingenuity. Kaila Strong, writing on SearchEngineWatch.com, offers companies seeking a presence on Pinterest a number of suggestions, including:
- For clothing sellers, hold a contest allowing fans of the brand to create photos of outfit combinations that they like, with prizes for the most creative, or simply feature customer suggestions for attractive styles.
- Conduct market research by showing photos of potential products or test launches, asking the customer base for feedback.
- Personalize the brand by showcasing style and what makes the brand different, highlighting new and exciting things through the use of imagery.
- Add links from Pinterest photos to the company webstore, putting price banners on each photo and providing a link where users can buy the products directly.
This piece was adapted from an original story on SearchEngineWatch.com.
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