Wholesale : Your Source for Wholesalers, Distributors, Importers and Manufacturers

Article Search

Return results from:

 

 

 

Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


Printer-Friendly

Multiple Shopping Channels

Mar 1, 2007

Retailers can no longer rely on their stores alone to draw customers, as consumers are equally drawn to other channels, such as the world wide web and catalogs. That's the consensus of panelists during a session of the National Retail Federation's recent annual convention in New York City.

The most successful companies are the ones that can perfect all aspects of the business, according to panelists. "The consumer doesn't see our businesses as separate entities," says Linda LoRe, chief executive officer of the 136 unit Frederick's of Hollywood chain. "It's really the multichannel effort that's working for us."

One of the most important benefits for retailers also selling over the internet is the ability to display more product than a brick and mortar store has room for, points out Dennis Hernreich, executive vice president, CEO of Casual Male, which operates about 500 stores across the country.

The fashion preferences of customers (Casual Male specializes in big and tall men's apparel) may vary depending on locale, Hernreich notes. Shoppers in all locations can find a broader selection online or in a catalog, he explains. A chain that continues to have most of its focus on its stores, however, is discounter Gordmans, which has about 60 units, mainly in the Midwest. "We're passionate about comparable store sales growth," says Jeff Gordman, the company's CEO. "We're really focused on brick and mortar retailing."

Gordman also acknowledges that online retailing is, "Easier said than done." But, what hasn't changed in the industry is the importance of pleasing customers, LoRe counters. "The customer signs your paycheck," she says. "That customer is our whole reason for being. I work for them," she adds, pointing out that many customers increasingly want the convenience of researching products online, even if they end up making the purchase in the store.

Topic: Business Strategies

Related Articles: competition 

Article ID: 91

Printer Friendly


Entire contents ©2016, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.


Wholesale Central is a B2B directory that helps wholesale buyers find wholesale suppliers and products. When you find a supplier, please follow the link to their web site where you can do business with them directly.

Sumner Communications, Inc. | 24 Stony Hill Rd. | Bethel, CT 06801