The Wholesalecentral.com article archive is updated regularly with wholesale industry news, new product announcements, product trends, business strategies, and more for the wholesale and retail industry.
11/01/2009 - What Makes Web Retail Tick
Calling ecommerce, "The bright side of retail," during her keynote address at the 2009 Shop.org Annual Summit, Sucharita Mulpuru of Forrester Research spelled out six things online retailers have done right. |
11/01/2009 - Valuing Customer Retention
When asked which measurement of customer data was the most valuable, the largest group of retailers, 86 percent, cited customer retention in a recent survey. |
11/01/2009 - Spectrum Packaging Has Customer Service in the Bag
In an extremely competitive market determined primarily by price, Spectrum Packaging has carved a niche for themselves with their superior customer service. |
11/01/2009 - Souvenirs Update & Forecast
Souvenir companies have understandably been buffeted by the economic downturn in ways that many other businesses have not. |
11/01/2009 - Push for Internet Privacy
An assembly of 10 consumer advocacy groups, including the U.S. Public Interest Research Group... |
11/01/2009 - Optimizing Conversion
A majority of Internet retailers and other online businesses are failing to take advantage of analytics technology, in order to optimize website content to better convert online browsers to buyers, according to a recent study by Omniture Inc |
11/01/2009 - MARKETING Trends for 2010
Noted Danish physicist, Niels Bohr, once noted that, "Prediction is very difficult, especially about the future." |
11/01/2009 - Lifestage Predicts Web Shoppers
Income and age, often seen as predictors of how people utilize the Internet for shopping, may not be the best indicators of online shopping behavior. |
11/01/2009 - Knowing Your Market Share Will Set You Free
Do you know your market share? It isn't hard to figure out. |
11/01/2009 - Join the Social Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as social networking. |
11/01/2009 - Going Global
Researchers say that new services are making it easier for web merchants to go global. |
11/01/2009 - Fragrances and Scents for High Margins
For centuries, fragrances and scents have been used to establish a mood or change one. That is as true today as it ever was. Women and men look to perfume and scents for a crowning touch of luxury. |
11/01/2009 - Effective Email MARKETING
A staple in any customer retention program is the ability to write emails that strengthen relationships, receive responses and prompt action. |
10/01/2009 - Tips for Discounting
In addition to eroding profits, discounting can wreck a retailer's brand value. |
10/01/2009 - Renegotiating Leases
In the face of continuing economic conditions, powerful national retailers and restaurant corporations are actively and aggressively renegotiating their leases with their landlords. |
10/01/2009 - Recession Proof Pet Products
In a downturn economy, people may not feel comfortable spending money on themselves, but at My Shopping Tree, they are finding that possibly for that very reason, sales of personalized pet products are way up. |
10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners pay an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study. |
10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store. |
10/01/2009 - Kiosks Rev Up for Christmas
What is true for every retailer is equally true, if not more so, for kiosk and cart vendors: the need to make the most of the holiday season. |
10/01/2009 - Green Profits: Take A Deep Breath
As we prepare for winter, consumers in many parts of the country are adjusting to colder weather, closed windows and stagnant indoor air, and they are purchasing air care products in order to cope. |
10/01/2009 - Dress for Less - the New Normal
"Clothes make the man," goes the old saying, to which Mark Twain once waggishly added, "Naked people have little or no influence on society." |
10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers. |
10/01/2009 - Abandoned Cart Email
In a study of 500 online retail shopping websites, just 11 percent of Internet merchants sent email responses to shoppers who abandoned carts. |
09/01/2009 - Wholesale Central hits 600,000 items
WholesaleCentral.com, the internet's leading directory of wholesalers and wholesale products, has reached a new milestone of 600,000 items for sale. |
09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site. |
09/01/2009 - Social Networks Lack MARKETING
Although social networks such as Facebook, MySpace and Twitter are increasingly popular, they have yet to live up to their promise as MARKETING vehicles. |
09/01/2009 - Small Biz Bullish
Significant numbers of U.S. small business owners exude optimism about the American economy, even amid today's many corporate bailouts and industry wide rescue plans, according to a new national study. |
09/01/2009 - Loyalty Programs on Rise
Participation in loyalty or rewards programs has increased 19 percent since 2007, according to a recent study by Colloquy, a Cincinnati based research firm. MARKETING |
09/01/2009 - Green Equals Green Dollars
One would have to be in a coma to miss this decade's retail buzzword: Green. |
09/01/2009 - Gift Wholesalers Hopeful for the Holidays
As with every business sector, those working in the gift industry have just one question regarding the recession: Is it over yet? |
09/01/2009 - Flea Marketers Spawning
The current economic slowdown and rising unemployment are spawning a new group of entrepreneurs. |
09/01/2009 - Checkout Options Flourish
Most anyone who has made a purchase on eBay is familiar with PayPal, an ecommerce checkout option, which since 2002 has been a wholly owned subsidiary of the online auction site. |
09/01/2009 - 9 Ways to Improve MARKETING
MARKETING is like a personal exercise regimen. In the day to day bustle, it often gets pushed off the front burner or even falls between the cracks altogether |
08/01/2009 - Top Housewares Trends
Respecting Generational Divides, Living Within Our Means, the Live In Kitchen, the Green Kitchen, the Wellness Kitchen and Cooking for Fun are the most important trends at work in the consumer marketplace of the future. |
08/01/2009 - Online Retailers Shift Tactics
The economy is forcing web retailers to change their MARKETING tactics, in order to acquire and retain customers. |
08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email MARKETING service. |
08/01/2009 - High Margins For Kiosk Success
Because carts and kiosks necessarily contain a limited variety of product, it is not only important that products sell through at a rapid pace, but also that each sale garners the vendor a healthy profit margin. |
08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign. |
08/01/2009 - 7 Ways to Tighten Your Belt
The following practical and timely tips for managing during challenging times can help keep a small business resilient and solvent. |
07/01/2009 - Test MARKETING For Success
In his book, "Think And Grow Rich," Napoleon Hill says one major cause of business failure is business owners' propensity to make snap judgments and act on guesswork. |
07/01/2009 - Via Trading Live Auction Leader
In a business world full of buyouts, bailouts and bankruptcies, closeout wholesaler, Via Trading Corp., is a notable exception. |
07/01/2009 - Using Color to Influence Shoppers
The one major psychological influence that all retailers can make use of is color. |
07/01/2009 - Research Prompts Quick Buys
Among shoppers who buy something online or at a store after conducting web research, nearly half make a purchase within three days. |
07/01/2009 - LLD Gift of Knowledge
The Life Learning Device (LLD) is a revolutionary new tool which allows people to expand their wisdom with a touch of the button. |
07/01/2009 - Hand Held Protection
PHAZZER.COM introduces The Phazzer, an electronic control self defense device that immobilizes an attacker. |
07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market. |
06/01/2009 - Wholesalers Expand Online Offerings
Internet wholesale suppliers large and small are enhancing their online MARKETING and sales strategies to help their retailer customers get more bang for the buck. |
06/01/2009 - Western Style Expands
As the public's taste for western themed products increases, Western Express, a premier supplier of all things western, has added new designs to its existing inventory and also expanded to additional types of products. |
06/01/2009 - Study Confirms Shift to Online
Time and money savings are among the reasons consumers give for shifting more of their spending to the Internet. |
06/01/2009 - Social Network Boosts Local Retail
The social networking site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local. |
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