INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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10/13/2016 - 3 Cash and Carry Gift Shows for Christmas Buying
Three upcoming Cash and Carry Gift Shows by Urban Expositions.
03/20/2015 - Annual Toy Fair Once Again a Success
Visitors from all over the world came together to network, buy and display the latest in toys, games and youth entertainment products.
03/01/2013 - Keep Toothbrushes Germfree
Flushing a toilet sends bacteria eight feet into the air before it begins to settle on nearby surfaces, according to research by Charles Gerba, a professor of microbiology at the University of Arizona in Tucson. When Cindy Martin, co-owner of Cynita, Inc., learned of this, her mind raced to the toothbrushes that lay exposed on her bathroom countertop. Consumers are demonstrating an increasing INTEREST in health and disease prevention, and Martin fell in line with the trend. Experienced with custom products, she worked with a designer to develop a lightweight, economical solution to the germy issue, and the Cover Me toothbrush protector is the result.
01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.
12/01/2012 - DVA Wholesales Diverse Goods
DVA, Inc. formed in 1987 as a seller of store-opening inventories working with Blockbuster franchises. By 1998, the company began moving large quantities of DVDs on eBay, and from that point on the firm was sold on buying and selling inventory online. Four years ago, DVA adapted to the ever-changing media industry by diversifying its inventory to include electronics, housewares and automotive products. The company has made a number of upgrades recently, as it works to maintain a top position in the media industry.
11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.
11/01/2012 - Inside Quick Response - QR Codes
Quick Response (QR) codes originated in Japan under Denso Corporation, a Toyota Motor Corporation subsidiary, and were intended to hasten the code reading process, while at the same time allowing for more data to be captured in a single scan. Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers.
11/01/2012 - Marketplace Fairness Flack
Internet retailers have enjoyed exemption from the requirement to collect sales taxes since 1992, when the U.S. Supreme Court passed a ruling closing the case of Quill Corporation v. North Dakota, at which point it was decided that, in states where online retailers have no brick and mortar presence, or nexus, they were not required to collect sales tax.
10/01/2012 - FLOMO - New Valentines day product line
Seven is a lucky number at FLOMO, a manufacturer and distributor owned by Nygala Corp., with seven of its own factories in operation around the country. Started as a factory-based supplier in 1956, the company won seven national awards for excellence in 2011 and continues to uphold high quality standards.
10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased INTEREST from consumers with the web becoming an avenue for
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
07/01/2012 - Timely Trends
Even as reports say cell phones are doubling as timepieces to replace wristwatches, an enthusiastic INTEREST in watches as jewelry is emerging. One designer riding this fashion wave is Winky Wu of Winky Designs, who says she wants the watch to be a personal statement and conversation starter that just happens to tell time as a practical bonus.
07/01/2012 - There's an App for That
Mobility changed communication. Freedom from wires and landlines, freedom from cables, cords and tangles has spread like wildfire in a culture that prizes speed and efficiency. The demand for mobility has affected the way we live and, in turn, the way customers shop. Text-ready thumbs are now INTERESTed in making purchases, placing orders online via cell phones and tablets.
06/01/2012 - Walmart Dives Into Social ECommerce
Walmart recently launched its first social gifting platform, Shopycat, a Facebook application that suggests gifts for friends based on their Facebook use.
06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?
06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.
05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
04/01/2012 - Back-to-School Online
While kids are currently counting down to the first day of summer vacation, retailers are already merchandising for the new school year, filling their stockrooms with the essentials and the forecasted must-haves.
04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
12/01/2011 - Google Trusted Store Program Revealed
Google has announced it will be rolling out a Trusted Store program, through which merchants with proven track records of reliable shipping and excellent customer service will be able to display the "Google Trusted Store" badge on their websites.
11/01/2011 - Cart Abandonment?
A study revealed, shoppers frustration with the amount of shipping costs and a desire to comparison shop for a lower price.
09/01/2011 - Podcasts Enrich Wholesale Suppliers Marketing Campaigns
Sumner Communications, a leading publisher of general merchandise trade magazines, directories and websites, announces the launch of its retail and wholesale industry podcast series.
09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.
07/01/2011 - ASD Show July 31 - Aug 3
Celebrating a milestone of 50 years, ASD continues to bring national wholesale buyers and sellers together to create the most dynamic B2B merchandise marketplace in the industry.
06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.
05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.
04/27/2011 - WholesaleCentral.com Launches Wholesale Video Channel Featuring Wholesale Supplier Videos
Sumner Communications, a leading publisher of magazines, directories, and websites for the general merchandise trade, announces the launch of its wholesale videos channel.
04/01/2011 - NationalGift.com Offers Complete Ecommerce Solutions
Many distributors start off as traditional wholesalers, stocking goods in warehouses and relying on field reps and faxes for orders.
04/01/2011 - Fragrance Maker Inspired To Launch New Products After Brush With Death
In the face of catastrophe, truly courageous people fight back and take a new look at all the facets of their lives.
03/01/2011 - Hot-Selling History?
Even 150 years later, the Civil War has the power to move minds and hearts.
03/01/2011 - Planning Promotions
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a promotional calendar for their businesses.
03/01/2011 - More Retailers Move To Ecommerce
Electronic commerce is gaining in importance, according to a new study by Retail Systems Research.
01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.
12/01/2010 - World Trading 23 Upgrades For Growth
World Trading 23, an online specialty toy wholesaler, has embarked on an ambitious program of upgrades and enhancements.
11/01/2010 - Treasure Seekers Unite
An online community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its network of online merchants.
09/01/2010 - Gifts, Candles and Incense Trends
When it comes to the aromatic arts, giftware sellers are generally well stocked, and contrary to national economic news, well satisfied.
08/01/2010 - IGES/SSS November Shows
The International Gift Exposition in the Smokies(r) (IGES) hosts its eleventh annual Gift Expo, November 3 - 7.
08/01/2010 - Twitter, Facebook & Your Business
The use of social media tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.
07/01/2010 - Blogging for Business Success
Over the past several years, "blog" has become one of those commonplace terms with which everyone is familiar
07/01/2010 - A Walk Through the Footwear Industry
Some 18 months ago, the footwear industry was very much feeling the effects of the global economic crisis.
06/01/2010 - Hot Bandz Bandwagon
A new kids' jewelry product has twanged and snapped its way into a genuine youth fad. Rubber band bracelets, known collectively as, "bandz," are the latest hot craze to pique the INTEREST of the 12 and under set
06/01/2010 - Tattoo Program Triples Your Profits
TAT International founder and owner, Kirk Knapp, has not had it easy in business. "Nine years ago I was broke," he says.
06/01/2010 - Facebook's Location Feature
Marketers are excited by the recent announcement by social networking giant Facebook of an upcoming location-based feature.
05/01/2010 - Sweet Success With Candy Concepts
CandyConceptsInc.com is not just about candy. In fact, candy now accounts for a mere ten to 15 percent of the company's sales.
02/01/2010 - Bright Forecast for Sunglasses
"The future's so bright, I gotta wear shades," pop group, Timbuk 3, famously declared in 1989.
12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.
11/01/2009 - UPS Adds Web Printing Service
The UPS Store chain has launched an Internet service that lets customers design brochures, posters and other materials online, and then have them printed and prepared for pickup at a local UPS Store.