News & Articles
INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
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Nov 1, 2009
"This survey dispels the notion that displaying competitive prices will encourage customers to abandon that retailer and go to a competitor," said the study's analysts. "Conversely, the findings provided assurance that 78 percent would likely return to a retailer that shows competitors' prices on its website, and 36 percent would be much more loyal to that merchant." The study, based on a survey of more than 1,000 frequent online shoppers, was sponsored by WinBuyer, a provider of a comparison pricing application that retailers can deploy on their own ecommerce sites. The study also revealed the following:
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