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Nov 1, 2007
Nearly two thirds, 65 percent, expect to be able to cancel or modify an order via a store, the website or a call center regardless of which channel they used to place the order. More than half, 55 percent, believe that it is important to be able to complete an order via a store, the website or a call center regardless of which channel they used to place the order.
"As retailers ramp up for the biggest shopping event of the year, the holidays, their readiness to address today's cross channel customer's expectations could decide their success," said Jim Bengier, global retail industry executive for Sterling Commerce. "The cross channel experience has created today's 'spoiled consumer,' and it raises the bar for every retailer. Retailers who are able to meet and exceed these needs will maintain a loyal customer base and ensure future purchases."
Topic: Wholesale News
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