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Cracking the Code for Profits

Jun 1, 2010
by Brian Solomon

p>The toy market has always been difficult to gauge. Ever changing fads, not to mention the luxury item status of many toys during tougher economic times, can conspire to present quite a conundrum for the average toy wholesaler, particularly in an online environment where alternatives abound. One company that seems to have figured out the formula is the highly successful supplier Toy Network. Toy Network, a division of Manley Toys, is a leading producer and supplier of classic, licensed and innovative toys, with offices in Hong Kong, Los Angeles and Indianola, Iowa. The company sells to major global customers in all markets. With U.S. warehousing in California, Texas and Virginia complementing the 250,000 square foot distribution facility in Iowa, Toy Network has serviced customers for over a quarter of a century.

A key element to the success of Toy Network has been the company website, With products organized plainly by category, spotlights on new items, and updates on where customers can contact Toy Network representatives at trade shows, the website provides buyers with the most ideal experience possible. It also offers an excellent connection point between buyer and supplier. "We offer an extensive line of products including novelties, plush, balls, inflatables, games, gadgets, party supplies, teacher's supplies, fundraising items and redemption items," says Toy Network design and marketing manager, Michelle Bobo. "We constantly source and develop unique and innovative products that excite, entertain and educate children, while maintaining a strong relationship with the classic toys that have been on the shelves of retailers for countless generations."

Generic and licensed plush are available, with a new line presented each year. Plush families are available in a large range of sizes and prices. Items are great for crane, redemption prizes and more. In addition, Toy Network offers the service of souvenir creation and design. Items can be special ordered with your custom logo or design, with help from one of the sales reps that represent various areas of the United States and Canada. Closeout items are also available at discounted prices, and options are updated throughout the year. Closing out the 2009 season, several items are available now.

Toy Network offers their "Total Online Partner System," which provides customer-specific dedicated websites, with secure logins for administrators and unlimited users. Customers can control their program by adding or removing items, setting maximum purchase allowances, assigning ticket values and more. Customizable to suit your needs, T.O.P.S. seamlessly integrates with Toy Network's customer service, providing fast shipment, digital packing lists, electronic invoices and automatic confirmation. The Total Online Partner System is an example of the innovation that defines Toy Network. It allows buyers to securely delegate ordering to employees, while still maintaining control, and makes shipping products to multiple locations relatively simple. To learn more about the system, including a full demo, proceed to Toy Network's official website,

Toy Network's website also allows customers to set up an account, browse with a shopping cart feature, and even request a print catalog of all the company's items. Buyers can also sign up for regular email updates for all the latest products on tap. Website security is also of paramount importance, as is evidenced by the company's use of the Thawte encryption system. Using this process, Toy Network is able to employ state-of-the-art software to scramble customer credit card numbers, personal information and other transaction details. This way, the information is readable only to Toy Network. Thanks to the Thawte system, Toy Network confidently assures the safety of its customers' data.

A leading online provider of toy products ranging from costumes, electronics and novelties, to party supplies, plush and even candy, Toy Network is a dependable supplier offering just about anything a retailer be looking for to spice up a toy line. By staying on top of trends and translating that into an easy-to-use, customer-friendly website, the company has cracked the code to toy profits in a competitive market. Toy fads may come and go, but Toy Network is here to stay.

For more information:
Toy Network LLC
1800 North Ninth Street
Indianola, IA 50125_
Tel.: 800-767-9998

Topic: Company Profiles

Related Articles: wholesale toys 

Article ID: 1308

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