Article Search

Return results from:

News & Articles



Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at


Facebook Shopping

Jan 1, 2012

Facebook users have integrated their pages with third-party apps to show what they read and listen to, where they go, and what they are doing. Could what they buy be next? According to Digital Trends, indications are that social media interaction is becoming more prevalent in making shopping decisions, and what we share will include where we are shopping online.

One site that integrates products with social media is Sneakpeeq, which recently launched a Facebook shopping application that will soon allow users to "peeq" at items that will then broadcast their News Feed. This gives contacts a look at the style and purchasing habits of their friends and family, and publicizes retailers that partner with Sneakpeeq.

"The entire idea of buying things on Facebook has been gaining traction with more people out there," said Sortprice CEO, Doron Simovitch, quoted in Digital Trends. "I think that as users witness more and more of their friends buying things through shopping applications, you'll see more of them following suit. That could very well lead to buying gifts via such applications becoming the next 'big' thing on Facebook." While the full integration of our shopping habits has yet to reach Facebook, it seems like it is only a matter of time before a majority of us seek to share best deals and perfect gifts through social media.

This piece was adapted from an original article on Digital Trends.

Topic: Wholesale News

Related Articles: Facebook  shopping 

Article ID: 1526

Printer Friendly

Entire contents ©2024, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.