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Jun 1, 2011
Too often, ecommerce transactions are spoiled by abandoned shopping carts. Several studies have placed neglected shopping cart transactions in the 60 to 80 percent range industry wide. Christian Holst, the founder of Baymard Institute, is an ecommerce expert who set out to study why users fail to complete their transactions. He sat down with web shoppers, observing them as they shopped online, and he was able to identify a number of ways to reduce shopping cart abandonment. Here are five top tips:
Overall, keep in mind that shoppers want to feel comfortable and safe as they shop online. By following these guidelines, you can reassure your customers when they click that BUY button. Further tips on reducing shopping cart abandonment can be found in the original article on SmashingMagazine.com.
Topic: Wholesale News
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