INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Jan 1, 2010
In a recent interview with WebProNews.com, Google programmer, Matt Cutts discussed the reasoning behind reengineering the search engine to rank, at least in part, according to speed.
"Historically, we haven't had to use it in our search rankings, but a lot of people within Google think that the web should be fast," said Cutts. "It should be a good experience, and so it's sort of fair to say that if you're a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don't want that as much."
This new development is tied directly to the much talked about updated Google search engine known as Caffeine, set to be unveiled next year. It is expected to be faster than the current Google search engine, and will reportedly organize web searches using a completely different algorithm. This will very likely be where the alleged ranking by page speed will take effect. Obviously, optimizing your site speed is always a good idea for boosting your users and sales anyway, but if speed will indeed be a component in the upcoming Google Caffeine, then optimization may soon become crucial. Businesses looking to optimize for speed right now will only have a head start, if and when speed becomes a ranking factor.
Tools for Speed Optimization:
* Google's own Site Speed page (http://code.google.com/speed/page-speed/index.html) is useful for identifying and fixing loading speed issue with your own site.
* Outside of Google itself, Yahoo also offers a great resource for information and explanations of speed optimization (http://developer.yahoo.com/performance/rules.html).
* Go here for more information on the book Website Optimization: Speed, Search Engine & Conversion Rate Secrets (2008): http://www.websiteoptimization.com/secrets) .
Topic: Wholesale News
Related Articles: Google
Entire contents ©2021, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.