INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Oct 1, 2008
Two-thirds of consumers responding to an offline advertisement visited the website of the company advertised or a search engine to learn more, while just 14 percent called a phone number from the advertisement, the survey said.
"Measurement of consumer response online sparked by offline advertising initiatives is a key variable to understand as advertising dollars migrate to online media forms," the JupiterResearch report said. "Understanding the role offline advertising dollars have on online campaign results is paramount to overall budget and marketing planning," it concluded.
Following are additional findings from the survey:
The survey of 2,460 U.S. online shoppers was commissioned by SendTec Inc., an online marketing firm. It was recently announced that JupiterResearch is being acquired by Forrester Research.
Topic: Wholesale News
Related Articles: advertising
Entire contents ©2020, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.