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Overstock.com is now selling to consumers in Canada, the United Kingdom and throughout the European Union. In all, consumers in 34 countries can order from the company's website. This allows the online retailer to capitalize on the weakened U.S. dollar.
Plans call for increased overseas expansion in the next year. International shoppers enter the same URL as domestic customers to shop on Overstock. The site uses geolocation technology to recognize where shoppers are coming from, and then displays prices in their local currency. Prices automatically adjust to the most current exchange rates, according to the company.
In an unrelated move, Overstock.com has also announced plans to enhance its online auction website in time for the holidays. The new enhancements include increased fraud protection, checkout process improvements, more third party integrated payment options and the addition of bid cancellation and retraction.
"Overstock Auctions is focused on the auction community," said Doug Minnick, director of auctions at Overstock.com. "We're excited about the improvements we're making for both sellers and buyers, and they can expect significant enhancements."
"We're genuinely focused on auction buyers and sellers," said Jacob Hawkins, SVP of supply chain. "We're enhancing our site with them in mind, and we hope to create an improved avenue for the auction's buying and selling communities." Overstock.com, Inc. is an online retailer based in Salt Lake City.
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