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Oct 1, 2007

The Line: This company carries both bulk and finished jewelry pieces, and maintains an inventory of approximately 1,500 different jewelry designs. The selection covers the gamut, from premium designer licensed lines, to product for the lower end jewelry market. It has a wide range of beaded products and designs that are set in silver, all with semiprecious stones. The designer lines are made in the U.S., and others are made in India. All products are handmade, and the selection encompasses earrings, necklaces, pendants, bracelets and chains.

Literature: All items in current inventory are posted on the company website, and new designs are added every week.

Minimum Order/Pricing: The minimum order is $250, but for beginning customers, the minimum is negotiable, management says. Wholesale pricing ranges from about $2 per unit for lower end product, and goes up to $100 a unit for designer items. Retail pricing typically rages from two to four times wholesale cost, with an average of three times wholesale. There is no minimum per item, which allows retailers to obtain a broad assortment of designs in a single order.

Special Features: The company works with people who mine the stones, which allows to eliminate layers of middlemen, in order to offer genuine semiprecious stones at affordable prices. maintains inventory in a large warehouse, and its suppliers replenish stock automatically, to help ensure prompt fulfillment of retailers' orders. Bulk lot assortments are featured on the website to provide retailers with a pre selected assortment of top selling designs.

Management Says: "We've developed many ways, including alliances with mine owners, designers and jewelry makers, to obtain a large selection of quality product and operate efficiently, so we can make genuine semiprecious jewelry affordable to a wide range of retailers. Our products are so affordable, some people ask if our stones are real. They are." -Anup Pandey, owner.
1512 Anise Drive
Austin, TX 78741
Tel.: 512-386-7676
Toll Free Fax: 866-213-0985

Topic: Company Profiles

Related Articles: jewelry 

Article ID: 365

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