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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

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Service Tracks New Movers

May 1, 2008

Melissa Data Corp. has implemented a new online database of new movers. Whether they are renters or home owners, the newly moved spend more on home related purchases within the first three months of living in their new homes than most people do within three to five years.

The Melissa Data New Mover online database is updated with more than 100,000 new records each week. It allows marketers, retailers and mailers to easily customize, order and download a fresh, targeted mailing list in minutes.

Such a targeted list offers the opportunity to put retail offers in front of these new residents during the critical three month window of opportunity. It is also an ideal time for retailers to introduce themselves and their product offerings to new neighbors.

"When people move, they often replace items or buy new ones for the household almost immediately," said John Hull, VP of list sales for Melissa Data. "It is pretty easy to understand that businesses targeting these households will find it easy to select, purchase and download a targeted New Movers list using our online list services site."

The list selects according to mover date, household income, contact age group, home owner/renter status, home value, move distance, presence of children and mail response information. In addition, it provides state, county, city and zip code. The information is compiled from multi sourced data, updated weekly, scrubbed and verified with zip plus four codes to ensure 100 percent deliverability at the lowest prices, according to the company.

For more information, contact:

Melissa Data Corp.
22382 Avenida Empresa
Rancho Santa Margarita, CA 92688-2112
Toll Free: 800-635-4772
Tel.: 949-858-3000
Fax: 949-589-5211

Topic: New Products

Related Articles: home owners 

Article ID: 627

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