INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Aug 1, 2007
More than two thirds, 68 percent, of the consumers surveyed said they were prompted to browse a website after receiving an email from a retailer. Even more, 73 percent, said they would appreciate follow up after making a purchase. "Providing shoppers with easy access to relevant information is critical to the success of any online retailer," says Greg Gianforte, CEO of RightNow. The survey also found that fifty percent of consumers have increased shopping online a great deal or somewhat in the past five years.
Of the survey participants, 42 percent said they would prefer to find the answers they need online by themselves, when they have a question or need help.
Topic: Web Tech Tips
Related Articles: sales
Entire contents ©2024, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.