INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Nov 1, 2009
The report, "CRM and Loyalty 2009: Increasing Relevance to Drive Customer Demand," which covers customer relationship management and customer loyalty strategies, also noted that 86 percent of retailers said customer data has become more important this year to their organizations, up from 80 percent last year. One fifth of respondents also said that customer data was more important than product specific data in tracking demand trends, which represents a decline from 26 percent a year ago.
Among other data in the study are the following points of measurement. The percentage of respondents who cited them as most valuable is followed by the percentage of respondents who said they use them:
Topic: Business Strategies
Related Articles: marketing
Entire contents ©2019, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.