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Nov 1, 2009
The report, "CRM and Loyalty 2009: Increasing Relevance to Drive Customer Demand," which covers customer relationship management and customer loyalty strategies, also noted that 86 percent of retailers said customer data has become more important this year to their organizations, up from 80 percent last year. One fifth of respondents also said that customer data was more important than product specific data in tracking demand trends, which represents a decline from 26 percent a year ago.
Among other data in the study are the following points of measurement. The percentage of respondents who cited them as most valuable is followed by the percentage of respondents who said they use them:
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