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Jul 1, 2007
However, consumers often go to one retailer's website to study a product, and then buy it at another retailer's store. "That means there's a huge opportunity for retailers to engage customers across channels," says Tamara Mendelsohn, author of Forrester's cross channel sales forecast report.
Mendelsohn notes that today the most common products researched online and then bought in physical locations are automobiles, consumer electronics and computers. But she predicts fast growth over the next five years in cross channel shopping for apparel, health and beauty products, home furnishings, appliances, and jewelry.
Following are additional findings from the report:
Topic: Wholesale News
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