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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.

04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.

03/01/2012 - GENCO Marketplace Wins Exclusive Contract to Liquidate Returns for Home Depot
GENCO Marketplace, has won an exclusive contract to liquidate store returns from The Home Depot stores.

03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.

03/01/2012 - Boosting Liquidation Innovation
Boost Liquidation began in late September of 2011 with the intention of doing business in a different way and utilizing innovative methods that would best serve its customers.

03/01/2012 - Drop Shipping by Kole Imports, Part One
Kole Imports has been a successful wholesaler of general merchandise for the past 26 years, growing a solid customer base and building itself into a brand name in the industry.

03/01/2012 - Conklin Fashions
Conklin Fashions offers 10,000 different products, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices.

03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

03/01/2012 - Staples Expands Ecommerce
Staples, the world's second largest ecommerce company, has announced that it will open an eCommerce Innovation Center in Kendall Square in Cambridge, MA, near its Boston headquarters, in May.

02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.

02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of product lines are relatively static, and what was popular 15 years ago is still the standard today.

02/01/2012 - Pride Products
Pride Products has grown from modest beginnings into one of the largest distributors of general merchandise in the United States.

02/01/2012 - Wuu Jau Company
Wuu Jau Company was founded in 1984 by Ben and Margaret Lu, and along with a West Coast branch, Neptune Trading, the wholesaler sells various collector and cutlery items such as swords, daggers, and crossbows and more.

02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.

01/01/2012 - Making Your WEBSITE Mobile
Designing a WEBSITE to sell your products used to be pretty simple, because you knew your audience.

01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.

01/01/2012 - Personalized DVDs by Mediak
We live in an interactive society where children want to be a part of the action, not just watching it.

01/01/2012 - Air Play Fragrances
Air Play Fragrances launched in September of 2011, a line of four oil-based, all-purpose air fresheners, backed by hip-hop stars, Nelly and the St. Lunatics.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.

12/01/2011 - ThermoServ Beverageware
If you are currently drinking out of an insulated thermos, mug, or tumbler with your college or favorite brand's insignia on it, there is a really good chance ThermoServ made it.

12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.

12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.

12/01/2011 - Google Trusted Store Program Revealed
Google has announced it will be rolling out a Trusted Store program, through which merchants with proven track records of reliable shipping and excellent customer service will be able to display the "Google Trusted Store" badge on their WEBSITEs.

12/01/2011 - Safeguard Against Holiday Outages
eMarketer is predicting a 12 percent increase in holiday shopping over last year, which is great news for retailers.

11/07/2011 - Wholesale Central's improved product search
WholesaleCentral.com, the top-ranked business-to-business directory of wholesale general merchandise suppliers, today announced the launch of a substantial improvement to their Product Search feature.

11/01/2011 - Driving Conversion with Photography
From large photographs that anchor your home page to small product shots on the site?s pages, photography is a crucial element in the online success of a brand.

11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.

11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.

11/01/2011 - Bethel International markets college products
Bethel International, a wholesaler with a proven track record in the handbag business, found the need to change with fashion trends and the market.

11/01/2011 - Best Approach for Online Sales
One of my primary jobs as an ecommerce consultant is to help businesses increase conversion and WEBSITE sales.

11/01/2011 - Tablet Ecommerce Heats Up With Amazon's Kindle Fire
With the release of Amazon's new color tablet, Kindle Fire, the ecommerce giant is competing with Apple's iPad with a product half the price.

10/01/2011 - Wholesalers Find Profits By Expanding Sales
In this continually slow economy, shoppers are not flocking to department stores or high-end shops like they once did.

10/01/2011 - Erply's New POS System Offers Six Compelling Strengths
Erply, an Estonian company, has created an innovative ecommerce solution for big box retailers as well as medium and small retailers.

10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

10/01/2011 - Dollar General Sells Online
In an attempt to be more competitive, discount retailer Dollar General has redesigned its WEBSITE, www.dollargeneral.com, as a functional online store.

09/01/2011 - Podcasts Enrich Wholesale Suppliers Marketing Campaigns
Sumner Communications, a leading publisher of general merchandise trade magazines, directories and WEBSITEs, announces the launch of its retail and wholesale industry podcast series.

09/01/2011 - Optimizing Search Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.

09/01/2011 - Historical Parchment Replicas
People interested in the culture and events of the past, frequently visit battle sites, interactive exhibits and museum IMAX movies

09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.

09/01/2011 - Mountain View Movies Specializes In DVDs And Games
When Tiffany Wilkie and her husband launched their wholesale closeout DVD business six years ago, they didn't know that they had a blockbuster on their hands.

09/01/2011 - Great L&H Trading Is Making Business Bright
Great L&H Trading, a discount sunglass and fashion eyewear manufacturer and wholesaler, began its business in China, but quickly expanded to the United States.

09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.

08/01/2011 - Good Videos Can Boost Web Business
Would you watch a video of two dull people talking in a studio for 30 minutes?

08/01/2011 - Ruby Imports Costume Jewelry Trends
When no one else was selling jewelry online, Ruby Imports' Sun Jung saw the potential for a growing market.

08/01/2011 - DPJ Wholesale's Global Perspective
Before John Dohm founded DPJ Wholesale, he spent a lot of time visiting the far-flung corners of the world.

08/01/2011 - Gift And Decor Wholesalers Adapt and Thrive
The gift and decor industry covers a wide range of merchandise, but some universal trends can be found when taking a closer look at the industry?s suppliers.

08/01/2011 - Clear Web Words Make Profits
For online wholesalers and retailers, creating a profitable B2B or B2C WEBSITE isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."

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