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01/01/2007 - Know Your ROI?
If you do not know how much RETURN on investment you are obtaining from your website, you are not alone. Even some retailers bringing in millions of dollars online cannot quantify the ROI from their website, according to a study by interactive agency Brulant.
01/01/2007 - Converting Shoppers Into Buyers
Dollars spent on improving the shopping experience can significantly increase a retailer's sales and earnings. Specifically, building a multi channel capability can pay big dividends, according to a new study from Deloitte & Touche USA.