INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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06/01/2011 - Rising Gas Prices Thwart eCommerce
Conventional wisdom holds that as gas prices rise, more consumers will shop from home rather than drive to brick and mortar stores.
06/01/2011 - Polling Customers On FACEBOOK Pays Off For Ecommerce Merchants
Although there are a number of ways to make social media work for an ecommerce business, online polling is often overlooked.
05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of FACEBOOK when they hear social media, and many retailers think FACEBOOK is irrelevant to their business.
05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.
04/01/2011 - Fragrance Maker Inspired To Launch New Products After Brush With Death
In the face of catastrophe, truly courageous people fight back and take a new look at all the facets of their lives.
04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.
04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and products will be useless in helping you make sales.
03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.
03/01/2011 - New Golf Game Pays Off
About six years ago, Nowicki was a sales rep with a love of golf. Now he's an entrepreneur, and owner of Horseshoe Golf Inc.
03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, online retailing.
02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.
02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.
01/01/2011 - Bright Future for Sunglasses
Discount sunglasses are a great item to source online, because the Web makes it easy to browse the thousands of styles out there.
01/01/2011 - Stay Connected For Success
In the increasingly fragmented market space of 2011, how can retailers, especially those who source products online, best reach their increasingly tech-savvy customer base?
12/01/2010 - World Trading 23 Upgrades For Growth
World Trading 23, an online specialty toy wholesaler, has embarked on an ambitious program of upgrades and enhancements.
12/01/2010 - Fragrance Sales Not Wafting Away
From perfume to incense to air fresheners, scented products continue to draw customers to retail checkouts, even in a stinky economy.
12/01/2010 - Sunny Outlook For Solarrific
Grace King is a wholesaler with a mission. "I started my company in 2007, when the price of oil was getting high.
12/01/2010 - Social Media Coupon Craze
The latest rage in online coupons is blending retail offers with social media.
11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.
11/01/2010 - Treasure Seekers Unite
An online community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its network of online merchants.
10/01/2010 - Quality Italian Air Fresheners
Car wash magnate Ira Feinberg has been an entrepreneur, inventor, and industry expert for close to 50 years.
10/01/2010 - Pampered Princess Booms Online
Sharee Kowalski was a mom selling wholesale jewelry out of the trunk of her car 20 years ago.
10/01/2010 - Payvment Launches Shopping Cart for FACEBOOK
Payvment, the leading shopping platform on FACEBOOK, today announced the release of a new application programming interface (API).
09/01/2010 - Giftbliss Succeeds With Snow To Go
Giftbliss Sales started up in 1993 as a manufacturers' rep group.
09/01/2010 - Social Networks Lose Trust
Common wisdom in recent years has proven that social networking is an essential element of a company or brand's online presence and marketing mix.
08/01/2010 - Twitter, FACEBOOK & Your Business
The use of social media tools like Twitter and FACEBOOK to improve connections with your customer base has been documented in these pages in the past.
06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.
06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search traffic channels using Google Analytics and Google's URL Builder
06/01/2010 - Social Networking Tips
Business owners have quite a bit to gain from the social media revolution, and quite a bit to learn from those who have managed to use the new technology to great advantage.
06/01/2010 - FACEBOOK's Location Feature
Marketers are excited by the recent announcement by social networking giant FACEBOOK of an upcoming location-based feature.
05/01/2010 - Policy Changes at FACEBOOK
Companies that use FACEBOOK as a way of advertising and establishing their brand will have to come to terms with a somewhat drastic change the social networking giant is making with regards to how users will interact with corporate entities online
05/01/2010 - Fashion Stake Gives Consumers a Say
Peer-to-peer file sharing revolutionized the music industry, so why not the fashion industry?
04/01/2010 - Organizing Across Channels
For companies with more than one presence, it can be a challenge to figure out how best to organize for the purposes of serving the customer and doing business, both effectively and profitably.
02/01/2010 - Social Media 101
Once thought to be a passing fad, and still relatively new, social media has taken a firm hold and warrants attention in many retailers' online marketing efforts.
01/01/2010 - SerTop Is On Top
Adam Topping, co-owner of Ser Top, knows three reasons why his customers appreciate ordering customized sweatbands, silicone wristbands and patches from his company.
01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.
12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.
11/01/2009 - Marketing Trends for 2010
Noted Danish physicist, Niels Bohr, once noted that, "Prediction is very difficult, especially about the future."
11/01/2009 - Join the Social Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as social networking.
09/01/2009 - Social Networks Lack Marketing
Although social networks such as FACEBOOK, MySpace and Twitter are increasingly popular, they have yet to live up to their promise as marketing vehicles.
08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and FACEBOOK pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.
01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.
10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.
09/01/2008 - The FACEBOOK Edge
Many leading web retailers are losing ground to competitors in marketing to young adults by not maintaining a fan page on the social networking site FACEBOOK.com.
09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.
09/01/2008 - JCPenney Adds Private Brand
JCPenney Company Inc. has launched a new private label furnishings brand, Dorm Life, aimed to strengthen its back to school offerings, as well as its home categories.
08/01/2008 - Social Networking Primer
If Digg, MySpace, and FACEBOOK are foreign concepts to you, it might be time to find out what the social networking phenomenon is all about. Social networking can be a way to maximize your online presence.
05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.
04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.
07/01/2007 - Merchants Set Up Shop at FACEBOOK
FACEBOOK Inc., the online social network with 24 million active users, now allows merchandisers to develop applications that its users can add to their personal pages. Various name brands have already jumped into the fray.