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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for "Shoppable Videos" yielded 1 matches


01/01/2013 - Transform Viewers into Buyers
SHOPPABLE VIDEOS, those enhanced with attached or embedded links for direct-from-VIDEO purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. VIDEO viewers simply point, click and buy, and then return to view their VIDEO.

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