INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Nov 1, 2007
As an independent retailer working with Wholesalecentral.com, you can provide a quality product at a great price. Customer service is key to keeping customers satisfied and bring them back to make additional purchases. But there is one catch: as an independent retailer, you may find yourself struggling to attract new customers.
For those of you who are looking to do more to market on your website, chances are good that you have found a number of tips, tools and techniques meant to draw search engines to your site. Among these tools is pay per click advertising.
With a pay per click advertising campaign, you will not have to rely on traditional search engine optimization in order to get your website on the front page of the search results. Instead, you will bid for the advertising top slot, paying only when someone clicks on your ad.
For many independent retailers, pay per click campaigns are a simple and effective way of drawing in web traffic. For some, pay per click campaigns are a costly effort that does not bring in the results that they had hoped for. What can you do to ensure that your pay per click campaign is successful? Some will tell you that you should hire a PPC campaign manager to run it. If you want to do it yourself, here are five key steps to follow to have a successful pay per click campaign without breaking the bank.
About the Author
Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of most successful companies in the world. She publishes the popular weekly eZine, "Small Business Maverick Secrets." Learn valuable Marketing tips you can use immediately to find new customers and increase your sales, online or off. Subscribers also get a FREE copy of her eBook, "Local Small Business Internet Marketing Secrets." Get your FREE subscription at http://www.SmallBusinessMavericks.com.
Topic: Business Strategies
Related Articles: pay per click
Entire contents ©2019, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.